Our clients achieve unprecedented growth and profit, with less effort and smaller ad budgets. Plus our NEXiT process can turn a 40% increase in sales into a 150% increase in business value. Your brand is the experience, anticipated, lived, and remembered, that's created by your business. It's created by you and your team from the inside-out, not by an ad agency "branding" you from the outside-in.
Great brands win by building a better mousetrap instead of simply running ads claiming to. Don't "rebrand." Become a great brand. Invent the cat. We work with some great vendors and some less great. However, most have two things in common: Sales quotas and commissions. When was the last time a media rep, printer or ad agency offered you lower rates or suggested you spend less?
Great brands win by building a better mousetrap instead of simply running ads claiming to. Don't "rebrand." Become a great brand. Invent the cat. We work with some great vendors and some less great. However, most have two things in common: Sales quotas and commissions. When was the last time a media rep, printer or ad agency offered you lower rates or suggested you spend less?
Services
For the vast majority of business owners, the answer is "No." And when they do find out, most find that it's much less than they thought it was and much less than they need for retirement. So it's equally important to get the answer to this question: What do I need to do, throughout all areas of my company, to increase its value?
Most marketers are familiar with the classic 4P's of taking a product or service to market: Product, Place, Price, and Promotion. These were developed in the mid-1960s during the glory days of Mad Men and advertising-driven marketing. Markets have changed, the understanding of effective marketing has changed, and as we've noted before, the consumer is back where he/she belongs - in the driver's seat.
I remember the moment like it was yesterday. I know it wasn't yesterday though because I was chatting with my best friend Joe on a cellphone that was screwed into the console of my 1990 Hyundai Sonata. Instinctively, I laughed it off and proceeded to parade a brilliant montage of our clients' various product and service benefits and how peoples' lives were made better by their purchase and use.
They are valuable not only for the data they yield but also for the speed with which they deliver it. Business owners are busy people. Time is money. All four combined take 30 minutes or less to complete. Our Value Builder Survey takes about 15 minutes to complete and will generate a score similar to an ACT.
You're only 15 minutes away from knowing where your brand and business score against the average. Feel free to watch this brief video that explains why this survey is so important. Note: The survey will ask for some revenue and profit numbers to generate a more accurate score and value. Be assured of complete and secure confidentiality.
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