Ultimate Auto Sales
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Ultimate Auto Sales
Ultimate Auto Sales has been servicing Northern California since 1993. We are extremely dedicated to making it easy for people to purchase the car that is right for them. We continue to thrive on referrals and repeat customers. Over the years, we have found it more important to have good will than advertising.

Word of mouth goes a long way and we're sure that your experience with us will be a pleasurable one. Ultimate Auto Sales is a family-owned dealership that takes pride in exceeding customer expectations by empowering our staff to make a positive difference everyday. We will drive into the future as an innovative and exemplary hybrid that links steady growth with an ever-increasing commitment to the family of our customer, associate, and community.
Services
Ultimate Auto Sales is a leading Bay Area auto dealer located in Hayward, California, right in the heart of the Silicon Valley. With over 25 years of experience in the automotive industry, we have been providing customers with high quality pre-owned vehicles. We encourage you to browse our pre-owned inventory, schedule a test drive, and explore financing options.
Based conveniently right off major highway 880 North & South. Coming from San Jose take the W Tennyson Road exit, Turn left on Mission Blvd. Coming from Oakland Take the Tennyson Road exit, Keep left at the fork, follow signs for Tennyson Rd E and merge onto W Tennyson Road, Make Left turn on Mission Blvd.
Disclaimer: All advertised prices exclude government fees and taxes, any finance charges, any dealer document preparation charge, and any emission testing charge. Vehicle availability is not guaranteed and subject to prior sale. All vehicle details advertised are true to our best knowledge, but not guaranteed.
Reviews (16)
Allen S.
Allen S.
Jun 22, 2020
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I was concerned after reading some of the negative reviews about Ultimate Auto Sales, but due to my interest in one of their listed BMWs decided to contact them. I called and talked with Alex. He was very helpful, professional, and courteous. After about 6 months of looking for a car, I ended up getting a great deal on a BMW, with low Millage, and in excellent condition from Alex. I usually don’t write that many reviews, but believe that this company has received some unfair negative reviews, so felt that it was important to share my experience. I highly recommend Ultimate Auto and I will definitely
Erik Egol
Erik Egol
Oct 18, 2019
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Got a good Chevy work truck here, Had a few small electrical glitches that the dealer was nice enough to pay for within the first week., Tires turned out to be completely dry rotted after having the vehicle inspected after purchase unfortunately., So that’s 1000 bucks I lost right there But a very kind and efficient salesman.
Ellie
Ellie
Jun 02, 2019
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Ahmad is very cordial, calm, and professional. We never felt pressured to buy a vehicle. It was easy to test drive the car we were looking at, and the car ran excellently. He was transparent about the car’s history & provided two additional reports to look at. He offered us a great deal on the car we were looking at. We would highly recommend this location while searching for your next vehicle.
Kj J.
Kj J.
Oct 27, 2018
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Thank you Alex for helping me find the perfect car for me! I know it wasn't easy but we found exactly what I wanted a 2014 Honda CRV! Ultimate Auto Sales put up with my pickiness, and never rushed me to purchase something I truly didn't want. I highly recommend stopping and checking out Ultimate's inventory. Even if you don't see something you like, they are willing to find it for you!

5STARS without a doubt!
AWESOME SERVICE!
AWESOME SELECTION!
AWESOME PRICES!
Jorge L.
Jorge L.
Sep 08, 2018
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Found these guys on craigslist they had the F-150 work truck I was looking for The price Was very reasonable and the condition was excellent! The best part Was definitely the service Alex Was Very polite and patient, and I can probably say I had one of the best conversations I've had in a while. I didn't feel pressured or intimidated which is one of the fears when stopping at a used car dealer we've all heard the stories. He was able to Finance me with a reasonable terms Definitely recommend this place to a anybody In the market for a Used Car.
Tatania V.
Tatania V.
Oct 30, 2017
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A lot few things add up to this 1 star. 1st off dealers records didnt show the 2 accidents the car was in and that it was a fleet vehicle, found this out myself online thru another car app. Dealer insists on going with bank of stockton.. another no no! Third forgot a few things that were needed at signing. Made him come to us for additional signature because of our busy schedule, after he called numerous times and asked for us to drive to him. And sadly 4th, My son purchased his dream car less than 3 weeks ago...14 days later he breaks down on the freeway. Fluids pouring out. The vehicle has been
Erin Campbell
Erin Campbell
Oct 04, 2017
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Great experience! I did a lot of research and went to several dealerships in Hayward and the East Bay, but found the staff at Ultimate Auto Sales to be the most professional and helpful. They are a small, family dealership and I received the attention that I needed that I didn't get at any of the big dealers. They were patient and always got back to me with any questions that I had. They walked me through the finance process and I didn't have any problems at all. I got an excellent, fair price and it's been about 3 months and I am very happy with my car. There are so many dealers in the Bay, but
Tiffany Ta
Tiffany Ta
Sep 16, 2017
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So I just moved to Hayward and I've been looking for a new car and this place popped up. I got to chat with the owners and I was eyeing this Ultima and they were really nice to give me a brief run down of financials. I even got to test it out too! I also told them honestly I have to hold out until I'm settled down and they were really nice about it and said I could come back and they would hold the car for me for a few days when I come back! :)
Reza Z.
Reza Z.
May 15, 2017
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I bought many cars from ultimate auto sales for over 10 years and i have been pleased with their service and honesty. I had referred him many of my friends and family and they all had been pleases as well. The dealership always had clean and reliable cars with great financing to help my friends. God bliss them for their hard work.
Kitt B.
Kitt B.
Apr 18, 2017
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I found my dream car here and bought it 1 month ago .... The next day the check engine light comes on so I took it back. This went on literally for 5 months swit no solutions. In fat once they were nice enough to give me a loaner But the problem is when I got my car back there was dog hair & slobber and my car STILL wasn't fixed.... I could have fought them seriously

At this point I started taking my car to FIat (yeah I'm the Fiat girl guys) I have been to Fiat berkeley 3 times and they can't even fix the car (review coming for them also).

The biggest problem I have are
Elizabeth O.
Elizabeth O.
Feb 26, 2015
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Purchased my 2007 Mini Cooper from here. The transaction to get it was a bit complicated, but that was mostly due to my fault anyhow. Otherwise, Ahmad was so helpful through the process. Very nice, friendly atmosphere here! Overall I'm very happy with this dealership.
Reza John Zargari
Reza John Zargari
Oct 22, 2013
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Very honest and experienced. I have bought several cars from them within past 10 years and every time we had a good experience.
Derek T.
Derek T.
Dec 22, 2011
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I had a great experience buying from Ultimate. I had been looking for a suburban or Yukon for a few weeks, and was having trouble finding the quality I wanted (excellent) for the price I wanted (low). I saw one at Ultimate that looked great but I was worried the price might be too high.

After driving the car, I knew I wanted it. I made Alex an out-the-door offer that was lower than listed, but he worked it until he had it. No haggling, no nonsense. I drove the car home that night, and it's been great. DMV paperwork came within a couple weeks and now it's all official.

I would
Daren S.
Daren S.
Nov 16, 2011
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Alex & Ahmad are amazing!! I was VERY pleased with the 2005 Dodge Magnum that was purchased. The car is extremely clean, runs great & were happy! Alex is down to earth & VERY hard working! The most important thing to me was that Alex kept his word. I will DEFINITELY be back to buy my daughters car from them & I would HIGHLY recommend this dealership to friends & others.
Claudia B.
Claudia B.
Oct 25, 2011
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What can I say!! I put in my credit application on Wednesday and was driving out the lot on Saturday. The only delay was because I could not make it there on Wednesday.

Alex was so helpful, professional, organized, and easy going. We love are new car and will definately will go to Ultimate Auto Sales again!!
Philip T.
Philip T.
Jun 23, 2011
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Is all I have to say, is go to this, and ONLY this dealership. All of their cars are like brand new! Alex is absolutely amazing, the woman there (I forgot her name!!) was also incredibly nice. It is a very well-run business. These are people you can really trust, and there aren't many dealerships out there where I can say this. I worked with Alex on purchasing my vehicle, and he was very professional--exceeding far beyond the standards. Also very laid-back. A very comfortable, at-home atmosphere. Also, the car looked better in person than in the picture, which surprised me. Absolutely