Beyond what you might expect from a beauty branding agency, Oyl + Water begins with a relentless pursuit of your WHY. We crystalize who you are, what you stand for, who you're speaking to and how you're saying it. Then we make you look good. Our clients are some of the most recognizable brands at Beauty Heroes, Credo, The Detox Market, Goop, Whole Foods and more.
Our partnership with Beauty Heroes is one of our most enduring. We have helped Beauty Heroes with brand strategy, brand identity, campaign creation, copywriting, and their industry-changing Blue Beauty initiative. Inspired by the brand's name, the founder story, and the inspired way Joanne Starkman talks about hair, we coined the term Hair Ceremonies, and designed this award-winning brand's star-studded logo.
Our partnership with Beauty Heroes is one of our most enduring. We have helped Beauty Heroes with brand strategy, brand identity, campaign creation, copywriting, and their industry-changing Blue Beauty initiative. Inspired by the brand's name, the founder story, and the inspired way Joanne Starkman talks about hair, we coined the term Hair Ceremonies, and designed this award-winning brand's star-studded logo.
Services
Your strategy begins and ends with your WHY, and we help you find it. Using our 10-point methodology, we uncover your brand's greatest potential for differentiation and market penetration. We are industry experts at brand development, brand positioning, trend analysis and market research. We build brands from the ground up to attract, inform, engage and inspire.
Our dedicated beauty brand development team builds ethical, sustainable, luxury beauty and wellness brands. Our talented strategists, content creators, designers and project managers work to ensure your brand never blends in. Rachel Roberts Mattox is the brand strategist behind many of indie beauty's most respected brands, as well as many pre-market brands currently in development.
We're relentless about uncovering your brand's WHY. Our process is an inspired, intuitive ritual that demands open awareness, boundless curiosity and deep divergent thinking to reveal your brand's greatest creative potential. Trying to be all things to all people makes for an unmemorable experience.
We've all been social distancing for several few weeks now, and we've still got a little ways to go. It's inconvenient, unsettling and unnatural - we're social creatures who thrive in community. We're sensory beings who need touch and human contact. We're not wired to do life alone. Like many of you, I've felt a responsibility to offer insightful guidance in the midst of this global crisis.
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