Anyone who lives within 30 miles knows the name "Wheelers". The site has a rich history that began in 1940 when Cecil Scott and his wife (both relatives of Emma Roudebush) opened "Scotty's Inn." This was back when SR 37 was the main route between Fort Wayne and Indy, so Scotty's became a well-known stop for truckers, local farmers, and travelers alike.
It featured a pump station and restaurant on the main floor, and 'tourist rooms' upstairs. Side note: We were recently gifted an old billboard from the Scotty's era- make sure you check it out! Scotty got out of the business and the building changed hands a couple of times in a few short years before being reopened after a devastating kitchen fire in the 70's as "Wheeler's Restaurant."
It featured a pump station and restaurant on the main floor, and 'tourist rooms' upstairs. Side note: We were recently gifted an old billboard from the Scotty's era- make sure you check it out! Scotty got out of the business and the building changed hands a couple of times in a few short years before being reopened after a devastating kitchen fire in the 70's as "Wheeler's Restaurant."
Services
We offer a custom table design/build experience here at M37. Our industrial/farmhouse table packages consist of your choice of available reclaimed or local hardwood top coupled with your choice of available base options. Our tables are sturdy, yet elegant and are loaded with story. Below you can browse available top and base options.
Wheelers is a community-oriented food establishment committed to serving quality coffee and food from locally-sourced ingredients. The restaurant's simple, rotating menu offers unique spins on traditional fare, with a local flare. Wheelers also contains an ever-growing market! Wheelers sells fresh locally-sourced produce, such as eggs, cheeses, meats, and organically-grown vegetables.
We believe in a simple life. We believe that how we all spend our time and money matters. That's why our energy at Mercantile 37 is focused on connecting and interweaving stories, relationships, and dreams. We believe that by shopping local you are curating and sustaining community. Nick is a maker.
Reviews (19)
Phil M.
Sep 04, 2021
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Ron D.
Aug 16, 2021
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Stephanie K.
Jul 21, 2021
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What a beautiful place. I came in wanting to check out the decor and furniture. The quality is wonderful. The custom made bar stools and tables are ones that would be passed down for generations.
The parking lot is large and you can tell they must get really busy. There is a wonderful cafe. You order at the counter. Coffee and sandwiches seem to be the big sellers.
There are several picnic tables outside to eat at or you can eat in the cafe.
The parking lot is large and you can tell they must get really busy. There is a wonderful cafe. You order at the counter. Coffee and sandwiches seem to be the big sellers.
There are several picnic tables outside to eat at or you can eat in the cafe.
Opal B.
Jul 02, 2021
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Jenna B.
Jun 09, 2021
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Michael M.
Nov 22, 2020
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Mercantile 37, is a family run studio and showroom that sits just off SR 37 about 15 minutes north of Noblesville in an 80 yr old historic building. Originally an inn then a restaurant called "Wheelers", which is also the name of the onsite Cafe, it houses custom made tables / furniture, lighting fixtures and pottery made by owner father and son duo JR and Nick. It is full of vintage, rustic industrial and modern homegoods. Everything about M37 boasts customer service, quality craftsmanship and supporting local, including local fresh ingredients for the Cafe and with dozens of local
Dan Dan W.
Sep 26, 2020
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I went there today for their 2nd anniversary and was totally impressed. There are a lot of cute home decor items throughout the store. Additionally, another store I love which is Soap and Sunshine Apothecary, they also carry their soaps and other products.
Additionally, they can make custom furniture for your house. It's all very cool and customizable which is perfect.
Lastly, they have a little cafe that is attached to the store. We initially saw someone eating this breakfast sandwich smother in gravy, unfortunately we did not ask him what he was eating. However, we did order an equally
Additionally, they can make custom furniture for your house. It's all very cool and customizable which is perfect.
Lastly, they have a little cafe that is attached to the store. We initially saw someone eating this breakfast sandwich smother in gravy, unfortunately we did not ask him what he was eating. However, we did order an equally
Ben G.
Sep 22, 2020
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Barbara F.
Jul 23, 2020
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We stopped into Mercantile 37 today after visiting Strawtown Koteewi Park. I hadn't been in for perhaps a year. This was the first visit for my husband and stepkids and they were all very impressed with the selection and presentation of all of the local artists goods. After a quick peek at the goods we had a soda and chocolate chip cookie in in Wheeler's Cafe. The cookies were delicious and I really enjoyed my black cherry soda (I've included a picture). After our snack we took in all the great items in the shop; I'm posting several pictures.
Rebecca S.
Apr 24, 2020
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Mercantile is the best of both worlds. They allow small businesses to use their space to sell products and good and attached is a quaint coffee shop where travelers can stop and grab a small breakfast or quick brunch. The staff is friendly and there to answer questions about products. What I like most about this space is how they brought it up from an abandoned truck stop to a trendy farmhouse style shop. They bring the community together with events and food samplings with live music. I was fortunate to attend one of these events last summer. They bring back the old time feel but put a new style
Brittany S.
Mar 22, 2020
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Ya know when someone says located in BFE or Timbuktu? Well, that perfectly sums up the location of Mercantile 37. It looks as if this historical brick building sprung up out of the middle of a corn field in rural Indiana. Located technically in Atlanta, IN but across the street from the Noblesville border, Mercantile 37 is charmingly Indiana's own version of HGTV's Fixer Upper's Magnolia store in Texas. First off, I'm so glad they restored this beautiful brick building clearly was a labor of love.
Part of the establishment serves as a café while the other two sections serve
Part of the establishment serves as a café while the other two sections serve
Ken N.
Jan 30, 2020
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On the eastern edge of Hamilton County (where SRs 37 & 13 split) is a two story shop filled with local artisan products, picker finds that the owner has gathered (mostly locally), and custom furniture/items upstairs.
The shop is filled with items you might consider for your home decor. I found ceramics, light fixtures, wall hangings, items with clever and sentimental writings upon them, and an assortment of knick knacks. I also found candles, artisan food products, and jewelry. Upstairs, there was a pool room with a restored pool table and lots of accessories for decorating a similar space
The shop is filled with items you might consider for your home decor. I found ceramics, light fixtures, wall hangings, items with clever and sentimental writings upon them, and an assortment of knick knacks. I also found candles, artisan food products, and jewelry. Upstairs, there was a pool room with a restored pool table and lots of accessories for decorating a similar space
Tisha N.
Dec 01, 2019
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Make the drive for your next shopping day and stay for lunch. Although, I'd probably leave the kids at home for this one. I loved looking at all the different items. Many local artisans that I already knew and some new ones.
Lots of big signs and home decor. My favorite was the second floor where you could design items for your home. Salvaged barn wood and hand crafted items to create something uniquely you.
The cafe was full of a variety of food options as well.
Lots of big signs and home decor. My favorite was the second floor where you could design items for your home. Salvaged barn wood and hand crafted items to create something uniquely you.
The cafe was full of a variety of food options as well.
Jon O.
Sep 12, 2019
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I'm pretty sure if you look up the word "oasis", a picture of Mercantile 37 has to be nearby. A friend who lives in Marion invited me to meet him halfway from Indy for breakfast. After driving through about 25min of what felt like a Midwest soy field loop this little gem popped up out of nowhere! What a gem it is too! I got the egg and turkey bagel with bacon jam...yes...BACON FREAKIN' JAM!!! It was delicious! I also ordered the blackberry mocha which was equally indulgent! It's probably gone through some aesthetic updates, which created a nice industrial vibe, but it still
Olivia M.
Sep 06, 2019
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If you're looking for a little nostalgia in your life, look no further. Mercantile 37 is a blast from the past in the very best way. Local artists, creators, and farmers stock their store and market.
They have paper straws and cups for those environment lovers out there.
The staff went above and beyond in the friendly, happy face department.
The free WiFi is always a plus especially since they have the seating for some people to sit down and do some work.
I ordered a "Noble Jones" blackberry mocha and WOW. I need to hire the barista to make this for me on the daily. Delicious
They have paper straws and cups for those environment lovers out there.
The staff went above and beyond in the friendly, happy face department.
The free WiFi is always a plus especially since they have the seating for some people to sit down and do some work.
I ordered a "Noble Jones" blackberry mocha and WOW. I need to hire the barista to make this for me on the daily. Delicious
Holly S.
Aug 03, 2019
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Our favorite little destination for a Saturday drive. The shop is a mixture of pickin' treasures and crafted Indiana gifts/decor. Come hungry because lunch is delicious. You may think a sandwich is just a sandwich until you try their chicken salad on grilled bread. Delicious, delicious, delicious! I also had personal sized pie...cherry strawberry and Apple. It's definitely our new favorite place to go for lunch on a Saturday.
Phil B.
Jul 27, 2019
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I was very disappointed after an hour drive in the middle of nowhere. I expected it to be much much bigger. According to the webpage the last Saturday of June, July and August there was suppose to be music, hotdogs and a party atmosphere. Maybe we were there too early in the day. No music, no hotdogs, no party atmosphere. I saw no Antiques. Everything is New Vintage, Retro, New castings from old molds, or new items- like jewelry and soap. Very hipster, trendy, country, steampunk. I did love the huge Edison Bulbs. The new furniture from old wood was pretty but very style specific. If your taste
Angela J.
Jun 15, 2019
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I haven't been inside this building since I was a teenager. The diner closed when I was 17, so I have been really excited to check out the new business located here. It was definitely worth the stop.
They carry a little bit of everything, from upcycled items, handmade art, neon signs, handmade bath products and more. Everything seems to be from local artisans, which I really love.
There's a lot to look at, as even the upstairs has some really neat stuff. There's a cafe of sorts in the back that also carries fresh, local produce and eggs and such.
They carry a little bit of everything, from upcycled items, handmade art, neon signs, handmade bath products and more. Everything seems to be from local artisans, which I really love.
There's a lot to look at, as even the upstairs has some really neat stuff. There's a cafe of sorts in the back that also carries fresh, local produce and eggs and such.
Katie U.
Mar 22, 2019
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Yes, Mercantile 37 is kind of in the middle of nowhere on State Road 37 up past Noblesville. But it is SO worth the drive!
This used to be a diner and truck stop back in the day, and the father/son owner team have reimagined it as a shop featuring goods from more than 50 Hoosier artisans. Think soaps, wall decor, pillows, calligraphy prints, etc. Basically, the perfect place to find a gift.
They also have a custom woodworking shop with sample product upstairs - and it is SO. COOL. Barn doors, refurbished farm tables - they can basically do anything.
The best part? Within Mercantile 37 is Wheeler
This used to be a diner and truck stop back in the day, and the father/son owner team have reimagined it as a shop featuring goods from more than 50 Hoosier artisans. Think soaps, wall decor, pillows, calligraphy prints, etc. Basically, the perfect place to find a gift.
They also have a custom woodworking shop with sample product upstairs - and it is SO. COOL. Barn doors, refurbished farm tables - they can basically do anything.
The best part? Within Mercantile 37 is Wheeler
