Business Details
Your Trusted eCommerce Partner for B2B Success
Layer One Media is a dedicated partner for B2B companies seeking to elevate their digital presence through customized eCommerce and experience platform solutions. With a focus on building and industrial supplies manufacturers and distributors, we combine strategic consulting with technical expertise to deliver scalable, high-impact digital transformations. Our 14 Focus Points for Distributor Success provide a structured roadmap for optimizing site performance, product data quality, and user experience, ensuring alignment with evolving market demands.Our team of experts specializes in iterative development, leveraging emerging technologies like AI and personalization to future-proof client operations. Backed by a proven Client Success Framework, we prioritize collaboration, transparency, and continuous improvement to drive measurable business outcomes. Our deep industry knowledge and commitment to client education empower businesses to maximize wallet share, grow sales, and maintain competitive advantage in the digital age.
Services
eCommerce Development
Search Optimization
PIM Implementation
Digital Strategy
Platform Integration
Site Performance Tuning
Product Data Management
AI Personalization
Highlights and features
- We implement a patented 14 Focus Points framework for distributor digital success
- Our 100% US-based team provides consultative, collaborative partnerships
- Client Success Framework ensures continuous iterative improvements and risk reduction
- Specialized expertise in B2B eCommerce for building and industrial supplies sectors
- Proven track record with enterprise platforms like Optimizely and Sitecore
What people say
Expert industry-specific coaching
Deliver meaningful results
Responsive improvements
Tangible business impact
Strategic guidance
Services
eCommerce Development
Custom B2B eCommerce platform development tailored to manufacturers and distributors. We implement scalable solutions that enhance digital sales channels through optimized user experiences, product data management, and seamless ERP/PIM integrations. Our approach combines strategic planning with technical execution to deliver measurable ROI.
Search Optimization
90-day Search Fitness Program that transforms site search functionality. We analyze search intent, implement synonym recognition, and configure dynamic results to improve product discovery. Automated testing ensures sustained performance improvements that directly impact conversion rates and customer satisfaction.
PIM Implementation
Product Information Management solutions that centralize and enrich product data across multiple channels. Our implementation services ensure consistent, accurate product information delivery while enabling efficient content management and omnichannel distribution for complex B2B catalogs.
Digital Strategy
Strategic consulting services that align digital initiatives with business objectives. We develop prioritized implementation plans using our 14 Focus Points framework, addressing site performance, customer engagement, and technology integration to support sustainable digital growth for distributors.
Platform Integration
Seamless integration of eCommerce platforms with ERP, CRM, and PIM systems. Our solutions automate data flows, reduce operational costs, and ensure real-time synchronization across business-critical applications while maintaining data integrity and system stability.
People
Chad Albrecht
CEO
Chad leads Layer One Media with over 20 years of B2B technology experience. He specializes in digital transformation strategies for industrial suppliers, focusing on AI-driven commerce solutions and platform integrations that deliver measurable business outcomes.
Jordan Ullom
Director of IT & eCommerce
Jordan brings extensive B2B eCommerce expertise, having led digital initiatives for major distributors. He specializes in platform customization and strategic implementation, helping clients maximize their online sales potential through data-driven solutions.
Questions
What industries do you specialize in?
We focus on building and industrial supplies manufacturers and distributors, including plumbing, HVAC, and PHCP sectors.
What platforms do you work with?
We specialize in Optimizely, Sitecore, Inriver, Akeneo, and nopCommerce platforms for B2B commerce solutions.
How do you measure project success?
We track key metrics like conversion rates, order accuracy, and digital revenue growth aligned with your business objectives.
Do you offer ongoing support?
Yes, our Client Success Framework provides continuous improvement through iterative development and performance monitoring.
What is the Search Fitness Program?
A 90-day initiative that optimizes site search through intent recognition, synonym management, and automated testing to improve conversions.
How do you handle data integration?
We implement automated data flows between eCommerce platforms, ERPs, and PIM systems to ensure real-time accuracy and efficiency.
