We are Cut Once - a multidisciplinary design studio committed to creating positive change. Our work is human-centric, expressive, and strategically successful. We get results by working quickly to understand the unique challenges, subtle nuances, and underlying needs of an organization and their audiences.
Decades of experience allows us to bring together the most appropriate skills and insights necessary to deliver the strongest return on investment for our clients. We are a passionate team of writers, designers, and strategists who listen carefully, pay attention to detail, and rely on extensive experience and judgement to plan and accomplish our clients' business goals.
Decades of experience allows us to bring together the most appropriate skills and insights necessary to deliver the strongest return on investment for our clients. We are a passionate team of writers, designers, and strategists who listen carefully, pay attention to detail, and rely on extensive experience and judgement to plan and accomplish our clients' business goals.
Services
Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Cut Once is based out of York, Pennsylvania, just 45 minutes from Baltimore, 90 minutes from Washington, D.C., 2 hours from Philadelphia, 3 hours from New York, and 3.5 hours from Pittsburgh.
Penn-Mar Human Services provides a range of educational, vocational and residential programs for more than 400 individuals with developmental disabilities across Northern Maryland and Southern Pennsylvania. Penn-Mar is viewed by many as innovative, compassionate, committed and client-centered with a well-established reputation.
STX is a leading manufacture of lacrosse, field hockey, and golf products. Unique performance features differ from stick to stick and are tailored to compliment different player performance preferences. The design strategy for the product branding was to graphically enhance the varying performance enhancing features while maintaining a strong in-store and on-field STX brand presence.
With a circulation of 45,000, JHU Engineering showcases the leadership and global impact of the Johns Hopkins Whiting School faculty, students and alumni as they innovate to solve challenging societal problems. The editorial team does this by sharing stories about their educational activities, groundbreaking research, translational work, and accomplishments.
Winters Performance Products is the industry leader in Hot Rod Rears, Sprint and Midget Car, Closed Tube, Transmission and Driveline Components. They have been designing and building best-in-class products, from the racetrack to the drag strip to the street since the mid-1950s. Winters partnered with Cut Once to redesign and develop their online web presence from the ground up.
Reviews (8)
Jennifer Hobbs
Sep 01, 2021
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My organization retained Greg Bennett and Cut Once as our partner in rebranding ourselves to better connect with Penn-Mar’s team members and families it supports. Throughout our extensive rebranding process, Cut Once consistently went above-and-beyond to elevate our vision and ensure we delivered impactful outcomes on time and on budget.
Our project was particularly challenging for several reasons. First, we needed a brand refresh that not only reflected our legacy of 40 years of providing innovative services for people with intellectual and developmental disabilities, but also inspired audiences
Our project was particularly challenging for several reasons. First, we needed a brand refresh that not only reflected our legacy of 40 years of providing innovative services for people with intellectual and developmental disabilities, but also inspired audiences
Deborah Fanshawe
Sep 30, 2020
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The Women’s Board is a volunteer, nonprofit organization that raises funds for The Johns Hopkins Hospital. The group does so many things and supports such a broad array of programs at Johns Hopkins that it was struggling to create a brand, a clear consistent public message. Greg Bennett and his team at Cut Once, who on a pro bono basis, surveyed the various constituencies of the Board—its members, Johns Hopkins employees and staff, donors, customers at its businesses, recipients of grants. The report on perceptions of the Board, internally and externally, was professionally done, enlightening
Cathy Hirsch
Jan 04, 2020
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Cut Once is a consummate creative partner that listened to our needs and delivered solutions that exceeded our project goals and expectations. Our organization, Reach to Recovery International (RRI), is a global network of individuals, groups, and organizations committed to improving the quality of life of women with breast cancer and their families through peer support, advocacy, and navigation. Previously a program of a major international foundation, and based in Queensland, Australia, RRI recently became an independent legal entity, incorporated in Maryland as a global non-profit. Greg Bennett
Abby Lattes
Dec 31, 2019
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Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and original approaches that make an impact and that show a real understanding of the content and of our goals. His dedication to understanding our needs, the needs of our audiences, and the subject matter we cover, has resulted in a magazine that is engaging, effective, and that reflects the quality and reputation of our school. Cut Once never approaches a new magazine issue—or even an article—with a one-size-fits-all attitude. Beyond the magazine design process, Cut Once also provides a full complement
Ryan Kurz
Dec 27, 2019
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Over the past 6 years, Greg Bennett, the principal designer at Cut Once Brand Design, has played a key role in my life as a design mentor and has provided me with invaluable insights into the ever changing world of design. He is a passionate expert of his craft and is an industry heavyweight, producing smart, eye catching designs, and innovative problem solving. I can't place greater trust in him or any company that he leads.
Wendell Esbenshade
Nov 17, 2019
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Given limited staffing resources and full plates in our office, we recently decided to partner with Greg Bennett and Cut Once to provide assistance with and management of the production of our College’s magazine. In addition, he and his team helped us with a total overhaul of the publication that included a new name for the piece, masthead, and strategizing a new editorial blueprint for the content. We have been thrilled with the results so far and how easy it is to work with Cut Once. Everyone here at the College loves the new look and content and they feel that we’ve really elevated the piece
Katherine Rogers-Lang
Sep 05, 2019
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My organization retained Greg and Cut Once as our partner in branding ourselves to our internal constituents. Team member recruitment and retention is vital to the success of what we do and we had to get this right. Greg led a process that was inclusive of all stakeholders and ultimately resulted in a new branding platform that is being embraced by all levels of our organization. He and his team quickly learned the nuances of our industry and the unique challenges we face in team member retention. The process included both primary and secondary research to understand the key issues and tap into
Lil Chameleon
Jun 28, 2019
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I approached Cut Once to discuss my broad new business needs for 3 different brands. I was immediately attracted to Greg Bennett's professional, warm, open approach, as well as his insightful and committed energy to executing my business objectives. Although my branded goals were broad and sometimes very loosely defined, Greg provided key insights and suggestions; he's executed clear branded messages through visually intriguing design and innovative concepts.
Greg's personalized attention, consistent and timely communication, professionalism, and impeccable design sensibility are truly second
Greg's personalized attention, consistent and timely communication, professionalism, and impeccable design sensibility are truly second
