We believe that purpose-driven people and organizations have greater impact and the power to transform. We lead people and organizations to a truer and deeper understanding of who they are, inviting them to embrace their inherent brilliance. Numerous studies have shown the relationship between purpose-orientation and employee engagement, innovation, and even growth.
And yet there is a significant gap between leaders who perceive that purpose is important, and those who use it as a guidepost for decision-making. Working with 4 Directions Branding was such an amazing unique experience! Trusting Maria and Glenn with their process of making my dream a reality was more than I ever could expect!
And yet there is a significant gap between leaders who perceive that purpose is important, and those who use it as a guidepost for decision-making. Working with 4 Directions Branding was such an amazing unique experience! Trusting Maria and Glenn with their process of making my dream a reality was more than I ever could expect!
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We believe that purpose-driven people and organizations have greater impact and the power to transform. There is a growing need for companies to align around a deeper and richer purpose than mere profit generation. Transitioning from an ROI orientation to being truly purpose-driven is not an easy path.
I'm a thinker and a dreamer. And for as long as I can remember I've contemplated the way things work. Not mechanical things so much, but rather the human equation-why do we do what we do, and why do we do things the way we do? This orientation has led me to a life of personal development and inward exploration, which is also why I enjoy and excel at brand strategy, given the inward exploration of a vision, a company, and a way of leading.
I have been on a life-long journey of returning to my true Self. Many challenges, opportunities, and gifts have presented themselves to assist me along the way. I believe that the experience of raising three children and my sweet union with Glenn are some of my greatest gifts. And yet the greatest gift of all is remembering who I truly am and living life from that magical place.
We chose the name 4 Directions Branding both because of our heritage and affinity for Indigenous culture and traditions, and also because of our approach to branding, as we see a brand as a system. So, while we may differentiate a visual image from a personality of a company, or a product positioning from product design, or a team from a company, we see them as all inherently interconnected and interdependent.
You know that being purpose-driven is important, but actualizing it in terms of a brand and marketing strategy seems a daunting challenge. You want to infuse your brand and your company with a richer and more compelling story, you want to strengthen your culture, but where to start? We have a signature process that goes deep, that challenges you to go further, and celebrates what's unique and special about you.
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