Founded in 1993, Abel Associates specializes in public relations, media relations, and crisis media management. We see our services as a tool to help you build or enhance your company's image with your publics (clients, prospects, and employees) through effective, targeted, and strategic communications. Our firm helps clients increase customer satisfaction, awareness, credibility, and ultimately sales for their company's products and services.
Services
If you believe like Robert Frost, that taking the road less traveled really does make all the difference, you need to take a look at us. If you're a follower and don't want or need to "dare to be different, " we're not for you. If you think effective marketing public relations is a continuous and important commitment, you need to look at us.
It's all about perception and image. If perception is truly reality, public relations helps you project a positive public image. And that image becomes reality in the minds of your publics. That perception helps enhance your credibility and ultimately helps increase sales. Abel Associates has the expertise and resources necessary to assist businesses in meeting their "publics."
Before an investigative reporter calls or knocks on the door, what do you do? You call Abel Associates. Our highly experienced crisis media management specialists are former investigative reporters themselves. They know and understand from the inside how the process works. Thus, they can help you create a crisis media plan that will help your business survive if disaster strikes.
Abel Associates knows public relations. We understand that public relations is all about perception and perception is reality. How your internal publics (employees) and external publics (clients, prospects, vendors, etc.) see you reflects directly on your public image. So if your workforce is fit, your external publics will have a more positive image of you.
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