Shoefly & Sox
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Shoefly & Sox
Shoefly and Sox specializes in fashionable comfort footwear-shoes that look as good as they feel. We also cater to those who are hard to fit, whether you have a custom orthotic, a larger size, or just plain finicky feet. With popular and reputable brands like Frye, TOMS, Clarks, Born, UGG Australia, Naot, Josef Seibel, Sofft, Vionic, Keen, and many more, we bring big-city selection to the small town.

Shoefly and Sox also carries a wide array of handbags, hats, travel accessories, and gift items.
Services
In 2005, Shannon Riley and Cindy Sauers created Shoefly and Sox so they could bring their children to work with them. With a family loan, a truckload of donated and recycled objects to use for decor, and a whole bunch of elbow grease, their now-thriving business was born. Shoefly and Sox is a proud recipient of the Main Street Program's Business of the Year award.
If you are interested in purchasing items you see on our website, please call our store at 707-463-6933. We'd be happy to check on availability and will gladly ship it to you. This strappy little flat from Born is also available in blue and black--the perfect everyday sandal! Handmade in Israel and built to travel the world.
Shoefly and Sox t-shirts are cut especially for women with a flattering scoop neck, slightly fitted waist, and extra long length. They are made from super-soft 100% combed cotton and wash up beautifully with minimal shrinkage. They do, however, run small, so please order one size larger than you usually wear.
Reviews (11)
Jessie J.
Jessie J.
Oct 28, 2021
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I always make sure to treat myself at least one per year on some awesome footwear in this adorable shop. I am always welcomed in with open arms by the friendliest ladies in town. Awesome shopping experience!
Jill D.
Jill D.
Jun 23, 2021
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I have been coming here for years. For me the small business is all about the employees. Pam has been the most helpful at finding what I need. She remembers what I like and is never pushy, also I am always greeted with a smile. Thank you Pam for being so gracious at letting me try on many pairs of shoes!
Mark Danner
Mark Danner
Mar 19, 2021
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They are the best. Great selection, small for dudea. But the service is great and what they do have is excellent. Prices are reasonable for what you are buying. Shopping online saves ya a couple dollars, but that's it. So happy to support the business.
Jan
Jan
Nov 18, 2019
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Chamber mixer this evening, love this store! So many boots, I could not decide...
Judy Ponce
Judy Ponce
Jan 17, 2019
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5 Stars needs no words, it speaks for itself. Staff, store, merchandise, prices...all excellent!
Donna Nolan
Donna Nolan
Dec 14, 2018
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I love buying shoes here! I’m a need to try on before buying kinda gal so this is great lol
Amy S.
Amy S.
Nov 15, 2017
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I had a great local shopping experience here. I stopped in to browse before work and found several pairs of shoes I liked. The salesperson offered to hold the pair I wanted to think about until the end of the day. I returned and purchased them!

Also she carries really cute gift items, accessories, and some home goods. Such a friendly atmosphere and a lovely store.
Dawn L.
Dawn L.
Sep 17, 2017
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I love Shoefly, I almost exclusively buy my shoes there. I was just looking up some places to stay this evening for a trip, we may be going on and thought, I would check the Ukiah area, I was shocked to find the negative reviews on Shoefly. The gals that work there are wonderful, helpful and considerate. I honestly in the 10 years, I have been shopping there the gals have always been consistent.
S. F.
S. F.
Sep 03, 2017
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Came here on a Sunday afternoon during Labor Day weekend to shop with my mom only to be followed around by the sales person the whole time. We were the only two people in the entire store when the entire downtown was shut down. Instead of feeling welcome, she made us feel like potential thieves. Terrible customer service, do not come here!!!!!
Caryn T.
Caryn T.
Apr 26, 2017
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The customer service is terrible. I got the feeling that the woman didn't want to sell me shoes at all. When I gave her the description of what I was looking for, she showed me one pair of shoes that "might" work and then followed with "we don't have much". As I looked around I saw several pairs that, to me, looked appropriate for a semiformal wedding guest to wear with a solid colored dress.

She never offered to look for my size, and when I asked for my size in a pair that I liked she was out. I understand a store can be out of sizes but, no offer to order
Juli G.
Juli G.
Oct 01, 2014
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I love this store! Great shoes and purses, the staff is very helpful. They have a fabulous selection of boots!