We understand that you don't have time to waste pursuing the wrong contacts which won't translate into the kind of business you need or want. 67% of the sales process happens prior to people being open to speaking with a sales representative. That means that your web and digital presence is critically important to the sales process.
Rather than seeing Marketing and Sales as separate processes, we work in coordination with your Sales department for a continual feedback loop to ensure we are taking insights gained from the sales and service teams to inform the marketing messages. We also feed insights from our advanced tracking methods to inform sales conversations and advise of market trends.
Rather than seeing Marketing and Sales as separate processes, we work in coordination with your Sales department for a continual feedback loop to ensure we are taking insights gained from the sales and service teams to inform the marketing messages. We also feed insights from our advanced tracking methods to inform sales conversations and advise of market trends.
Services
HubSpot is a fantastic platform to help your business automate business, marketing, sales, customer service and support. The CEO and senior leadership make changes to the business structure at least every year, sometimes more frequently. Business leaders adjust plans. Sales teams identify new markets.
As your outsourced CMO, we become part of your team, to make sure that the right strategies are in place, that plans align to the business objectives, and to analyze data to report and advise on what's working, what's not and new opportunities. With average salaries running from $105,000 to $250,000 (plus bonus and benefits), an outsourced consultant can be a wise alternative.
Most CEOs do not come from a marketing background, and so may think #2 is the same thing as a marketing strategy. Unfortunately, this is where wasted money, activity and customer attention occurs. By bringing in an expert early on, results can be recognized early and long-term growth can be nurtured from the start.
If you don't identify where you want to go (Strategy) and how you intend to get there (Plan), you are setting your company up for failure. People can get distracted by wasting time and money on efforts that will not help you achieve the core business objectives and marketing goals.
It is important to detail the channels that will be employed to reach each defined objective, and to communicate with all stakeholders to clarify what contribution each channel will make toward each business goal.Note this is still at the level of, say, "Trade Shows" to support Lead Generation or "Social Media" to promote Thought Leadership.
It is important to detail the channels that will be employed to reach each defined objective, and to communicate with all stakeholders to clarify what contribution each channel will make toward each business goal.Note this is still at the level of, say, "Trade Shows" to support Lead Generation or "Social Media" to promote Thought Leadership.
Processes are put in place to support the gathering and acting upon Business Intelligence. By documenting and communicating who does what, when, gaps can be identified and addressed. I needed a complete overhaul of the websites backend systems and to establish processes. It all had to be done without any impact on the user experience.
Reviews (1)
Khonsol Badu
Jun 22, 2021
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Positive: Professionalism, Quality, Responsiveness, Value
I'm taking the time to provide my endorsement, specifically to Lynne McNamee. First impression: quality professional! Thank you soo much for your time and consultation. I received so much value that I had to leave a review for you, thank you again for your help!
I'm taking the time to provide my endorsement, specifically to Lynne McNamee. First impression: quality professional! Thank you soo much for your time and consultation. I received so much value that I had to leave a review for you, thank you again for your help!
