Marketing General
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Marketing General
THE RECOGNIZED LEADER in the membership marketing field, MGI provides associations and nonprofits expert guidance on growing and retaining membership through strategic thinking, in-depth research, proven programs, and a host of support services. The past year has provided significant challenges to associations and their membership efforts.

Research gathered from over 800 associations in the most recent Membership Marketing Benchmarking Report highlighted th. Here are a few simple ideas to get more paid members and more revenue in just 90+ days. Perhaps the single biggest impediment to launching a membership recruitment effort is the "paralysis of analysis."
Services
MGI is widely respected throughout the association and nonprofit community as a thought leader, a trusted resource, and a preferred partner. Our lifecycle approach to membership marketing means we keep sight of the big picture as well as the many details essential to successful member programs.

If your organization could use a fresh perspective, practical solutions, and a committed partner to meet its membership marketing challenges, MGI is eager and ready to help.
MGI is adept at assessing, developing, and executing practical strategies that work. We work closely with our clients to evaluate their objectives and carefully tailor custom solutions based on realistic goals, innovative programs, and incomparable experience.

MGI's research enables organizations to better understand member and customer needs, how to align their products and services to meet those needs, and ultimately build programs that lead to stronger, longer-lasting relationships.MGILists specializes in full-service management and marketing of largely non-profit, education, and healthcare association member lists.
Since the company's inception in 1978 we have recruited more than 4 million new members for hundreds of organizations resulting in billions of dollars in lifetime revenue. Our clientele represent every conceivable field-education, social services, human resources, law, engineering, science, medicine, health care-and include both trade and individual member organizations.
Individually and as a group the MGI staff makes up a formidable team of seasoned professionals with one goal: helping our clients meet their membership challenges. A widely-known industry expert, Rick has developed creative strategies for MGI clients for 30+ years. As company president, he is responsible for the organization's overall direction and guidance.
One of the hallmarks of MGI's long-term success has been our ability to work seamlessly with organizations of all sizes and in many diverse fields. Large or small, individual or trade, finding and retaining members is a constant challenge for nearly everyone. Sometimes we're retained to help with one or two facets of membership; at other times, we're tasked with revitalizing entire programs.
Reviews (1)
Stephen Fox
Stephen Fox
Oct 08, 2018
Report
The MGI crew is really amazing. We love partnering with them to grow our business