Creative is the smallest portion of campaign cost, yet has the greatest ability to impact ROI. Learn not only from your brand performance, but competitors within and across categories within 24 hours of an ad breaking. With 100,000+ TV and digital videos measured, ad performance can be analyzed and compared to any database, category and brand-specific norm.
Know who your ads are resonating most & least with to improve targeting and overall impact. Syndicated availability of granular demographic cuts from large sample size (n= minimum 500 per ad). Quantitative measures provide insight into the creative's ability to achieve its objective. Innovation is key, and new measures are continuously being created to meet the needs of the ever-evolving ad industry.
Know who your ads are resonating most & least with to improve targeting and overall impact. Syndicated availability of granular demographic cuts from large sample size (n= minimum 500 per ad). Quantitative measures provide insight into the creative's ability to achieve its objective. Innovation is key, and new measures are continuously being created to meet the needs of the ever-evolving ad industry.
Services
As such, our content is blocked by ad blockers. Please consider disabling your ad blocker on this site to ensure the best user experience. Fast, accurate and actionable measurement and attribution solutions enable advertisers to assess creative effectiveness, enhance media plans and attribute advertising results for cross-platform campaigns, all while benchmarking against competitors and historical norms.
We measure the performance of TV and digital video advertisements, providing the insight needed to understand and act on the results. Our technology immediately captures a breaking ad and uses proprietary fingerprinting to determine if it is new. Every ad is shown to a unique set of 500 respondents who complete standardized surveys that assess the ad both quantitatively and qualitatively providing rich insights by demographic segment.
Brands use our data and insights to assess performance of their creative and that of competitors. Real-time actionable insights inspire breakthrough ad creative that connects with viewers and delivers results. Agencies use our data to shape the insights and test the creative that clients need to grow their business.
A fast and comprehensive ad pre-testing system including qualitative and quantitative data and customization capabilities. Know before you go live: Test your creative iteratively to learn what works. The "test and learn" approach to creative development produces a final ad that outperforms in-market across any screen or audience.
A comprehensive service for measuring the impact of Spanish language video ad creative among US Hispanic consumers. Our syndicated survey provides comparability of data and competitive context so you can see how your ad is performing against current, historical and competitive ads. Our Spanish language database includes hundreds of ads from the world's leading brands.
