Whitehat Inc. provides Direct Marketers, and Marketing Organizations, Publishers, Advertising Agencies, Service Bureaus, Printers and Mailing Companies the tools and the resources to develop and maintain long-lasting and rewarding relationships with their customers, patients, contacts and prospects.
Since 1983, Whitehat, Inc. has been providing cutting-edge data management and data processing services to direct marketing organizations. We serve the most demanding of marketers, who require professionally managed information systems developed for their unique needs. We have a history of developing custom solutions and can design, implement, and maintain a marketing database to solve the toughest direct marketing problems.
Since 1983, Whitehat, Inc. has been providing cutting-edge data management and data processing services to direct marketing organizations. We serve the most demanding of marketers, who require professionally managed information systems developed for their unique needs. We have a history of developing custom solutions and can design, implement, and maintain a marketing database to solve the toughest direct marketing problems.
Services
Whitehat manages and turbocharges marketing databases for direct marketers using the mail, the telephone, retail and the internet to communicate with - and to serve- their customers and their prospects. Whitehat becomes your partner, an extension of your organization. Our team is passionate about the services we provide and equally passionate about your success.
Rodney Joffe is pioneering direct response marketing on the Information Superhighway. Data Processing Services to create the first Internet service bureau to create catalogs and publications on the Internet. This continued his tradition of delivering strategic solutions for direct response marketers.
Arising in the 1980's as the optimal term relating to a very broad array of professions and disciplines, the official definition as provided by DAMA International, a non-profit, vendor independent, global association of technical and business professionals dedicated to advancing the concepts and practices of information and data management: "Data Resource Management is the development and execution of architectures, policies, practices and procedures that properly manage the full data lifecycle needs of an enterprise."
Data hygiene is a series of processes enabling your vital information to be relatively error-free. Clean data can be the most important aspect of any marketing endeavor. Whether the information is for fundraising, direct mail, email blasts, sales prospecting or account maintenance, without great data hygiene the prospect of you spending more money and being less effective overall is highly likely.
NCOALink(R) service is offered by licensees of the USPS. The source of the NCOALink(R) data is a permanent Change of Address filed by the relocating postal customer. Approximately 40 million of these COA's are filed annually. The database is updated weekly and maintained for 18 months.
These permanent change of address cards are then transmitted to the USPS National Customer Support Center where the data is compiled, edit checks are performed and then relayed weekly to the licensees whom operate under a non-exclusive license from the USPS.Lists are then standardized, ZIP + 4(R) is added and then compared to the data on the NCOALink(R) database.
These permanent change of address cards are then transmitted to the USPS National Customer Support Center where the data is compiled, edit checks are performed and then relayed weekly to the licensees whom operate under a non-exclusive license from the USPS.Lists are then standardized, ZIP + 4(R) is added and then compared to the data on the NCOALink(R) database.
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