Heacock Insurance Group
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Our core values of family, quality, growth, integrity and protection guide our insurance advisors by offering our customers a trusted, innovative solution for their insurance needs. And because we're independent our allegiance is to our customers not a single insurance carrier. We search the market to provide our customers with coverage that matches their described needs at the best possible price.

For nearly 100 years, the Heacock Insurance Group has served Sebring, Avon Park, Lakeland, Winter Haven and the surrounding areas with experience and integrity providing its customers with the insurance solutions to meet their needs.
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Heacock Insurance is a fifth-generation, family-owned agency serving Central Florida since 1922. Founded in Sebring by Austin Heacock, his agency was, at the time, the only insurance agency located along "The Ridge" of Central Florida. Austin's core belief in starting his endeavor was to be an honest and dependable provider of services he knew people needed.
Our "get a quote" compatibility is not available for Commercial Insurance, Surety Bonds, or Payroll Processing. Insurance coverage cannot be bound or changed via submission of any online form/application provided on this site or otherwise. No binder, insurance policy, change, addition, and/or deletion to insurance coverage goes into effect unless and until confirmed directly by a licensed agent.
Since 1922 Heacock Insurance Group has provided insurance services for clients throughout Central Florida. We were founded on principals of integrity, professionalism, and personalized service. We believe in serving our clients and the community in which we live by volunteering or sponsoring not-for-profit organizations.
We'll help you keep life's biggest investment safe. Our agents can help you put your risk into perspective and identify the right coverage plan to suit your needs. Because we're an independent agency representing dozens of top-rated companies, we're able to offer a variety of coverage options at the best possible price the market has to offer.
While we can't predict the future, we can make sure that our clients are prepared for catastrophic events. Whether the catastrophe is due to fire, wind, hail, lightning, or theft, we make sure you're protected. After all, our mission is to serve as caring, trusted advisors in the challenging, ever-changing world of insurance.
Reviews (6)
Sophia Justiz
Sophia Justiz
Jan 15, 2021
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Started as a great experience but the insurance agent Michelle dropped the ball and was very irresponsible
Cheyenne Eisnaugle
Cheyenne Eisnaugle
Dec 21, 2019
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Big Thank you to Heacock Insurance! Our business was having trouble with our agent of two years at another agency. But Mike, Tami, Miranda and Clark came to the rescue.. what an amazing group of people, We appreciate all the hard work they put in.
And thank you to Michelle Evans for referring Black Brim LLC to Haecock Insurance Group
Bill Lumbergh
Bill Lumbergh
Jul 21, 2019
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Switched from Hagerty to Heacock about 13 years ago on collector cars and race cars. Always a pleasure to run into Pete at races and events; the nicest guy on the planet and their star customer service rep.
As far as their claim service? As a Porsche enthusiast who actually WATCHED my 911 being stolen right in front of me I can attest to the honest and caring way they handled my claim.
I have NEVER dealt with an insurance co that has such personalized service.
Chrissanne Long
Chrissanne Long
Sep 11, 2017
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Vianey Butterfield and the rest of the team we have worked with at Heacock have helped us understand that insurance does not need to be something complicated. The entire process was straightforward and Vianey was helpful every step of the way. I am grateful to have the Heacock team on my side to help ensure our business success continues! I highly recommend anyone looking for commercial policies to contact Heacock today! You won't regret it!
Peter Shakun
Peter Shakun
May 26, 2017
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Michelle was extremely helpful in finding us the proper coverages we needed for our new home. She was very clear in explaining all points of the coverage. Glad we chose her over others we interviewed to provide our insurance.
PMS
Gary Ruhle
Gary Ruhle
Dec 16, 2016
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We transferred all of our insurance to Heacock (auto, homeowners, umbrella liability, etc.) several years ago and have been extremely pleased with the coverage and service. We are especially grateful to our agent for placing our homeowners policy with Tower Hill. Our home incurred substantial damage after it flooded due to a plumbing issue. The claims related to it were paid promptly and fairly with the adjuster always available for any questions. I highly recommend Heacock for all of your insurance needs.