Becoming a cornerstone of creativity in Fort Worth doesn't happen overnight. Jennifer Henderson (nee Oliver, hence the J.O.) founded the agency in 1998, and what began as a boutique graphic design firm quickly grew into full-service marketing/advertising/PR. We have quietly influenced the aesthetic of our city and championed our clients around the globe.
While it's fun to reminisce and tempting to coast, that's not who we are. We're mojo makers. Anything worth doing begins at "why." To brew work with major mojo, start with intent. We mine data for insight, use that insight to craft a marketing plan, then strategically place our ideas - the perfect blend of authenticity and meaning - where they can only do one thing: flourish.
While it's fun to reminisce and tempting to coast, that's not who we are. We're mojo makers. Anything worth doing begins at "why." To brew work with major mojo, start with intent. We mine data for insight, use that insight to craft a marketing plan, then strategically place our ideas - the perfect blend of authenticity and meaning - where they can only do one thing: flourish.
Services
A great brand is a representation of who you are and who you aspire to be. A carefully balanced mixture of language and iconography, it serves as an emotional beacon, inviting new customers in and welcoming old customers home. An integrated marketing strategy is about common ground. It's about shared passions.
After cutting her teeth on Nestle, Kellogg's, McDonald's and Nintendo at Leo Burnett in Chicago, Dana has broadened her strategic and tactical experience across a number of categories. She has led agency relationships with clients such as Procter & Gamble, Motorola, Continental Airlines, USAA, Essilor, Tyson, the Florida Department of Transportation, and the San Antonio Convention and Visitors Bureau.
The common ground, the unifying thread, the one thing that resonates with every audience is your promise. Marketing is just as much about strategy as it is about the executional ideas and the advertising that comes from it. It's about finding the perfect media where the message will resonate with the audience.
Marketing Planning and Concept Development is broken down into a four-step process entailing Research and Analysis, Strategic Planning, Design/Launch and Measurement, drawing on the various elements that are pertinent to your business. We expect many of the phases described below will overlap because initial groundwork can be laid concurrently, but guidance from the previous phase will need to be incorporated before completing subsequent phases.
Reviews (10)
MediaAtEveryTurn
Jul 13, 2021
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Glenn Miller
Apr 11, 2021
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Trinity Metro is in its fourth year of working with J.O. Agency as its agency of record. J.O. has produced stellar print, digital, video and audio campaigns for Trinity Metro's family of services and brands. Highlights include the "No-Sweat Ride to Deep Fried" campaign showcasing the Trinity Railway Express rail service to the Texas State Fair and "Delivering You Safely" - the transit agency's response to the COVID-19 pandemic that helped motivate riders to return to public transportation in astounding numbers. The team at J.O. is professional, creative and responsive.
Amanda Harrier
Mar 30, 2021
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Bobbie Warner
Mar 27, 2021
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I worked with J.O. Agency during my time at Mental Health Connection, a non-profit organization within Tarrant County. The time and effort they put first in thoroughly understanding who we are, what we represent, our goals, and needs were impressive. Their skills, timeliness, patience, willingness to jump in when needed to help, and so much more have been so very much appreciated by our organization. Thank you, J.O. Agency, for all you do for MHC! In the end, we're together making a bigger difference and impact in our community and I see a lot of success in MHC and J.O.'s future together!
Julie Gallagher-Gough
Jul 19, 2017
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Leslie Oliver
Jun 24, 2015
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The team at J.O. Design is professional, thoughtful, creative, and knowledgeable. I have worked with them on several projects, including our website redesign and relaunch and am very pleased with the results! Jennifer and her team are responsive and deadline-oriented as well as tech savvy and fun. I have enjoyed working with them as partners in our business.
Polly Mullens
Oct 11, 2014
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Gina McLendon Phillips
Sep 18, 2014
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J.O. is absolutely the BEST AGENCY EVER! I have worked with J.O. staff on multiple projects, and have had a positive experience on each and every undertaking. The work that J.O. produces is stellar. I highly recommend this company if you want the best in public relations and graphic design. J.O. ROCKS!!!
John Singleton
Sep 06, 2014
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I have known Jennifer and worked with JO since the 1990's, and I can't recommend anyone more for quality, work ethic and a conscientious devotion to what her clients want. We have managed several communication, PR and branding concepts with her team and they are smart, hungry and manage to walk that balance between innovation and tradition that makes DFW so unique. More than one of my former students have also worked for JO or companies affiliated with her group, and the message back to me is a professional environment based on production and quality.
Gigi O'Connell
Aug 14, 2014
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I have worked with J.O. on countless graphic design projects over the last 3.5 years, and I have never been disappointed. Not only does J.O. always deliver an outstanding final product, they are great to work with! They have always worked with me to meet clients' needs, met deadlines with quick turnaround time, and been enthusiastic and friendly overall. You really can't go wrong with such a talented design team.
