ITM's award winning media planning and buying team delivers the highest level of service and expertise to maximize the reach and profit of your campaign. ITM is the "go to" agency for top hotel companies and blue chip media who want the best value, results and ability to stretch their budget using barter.
ITM's unique media relationships offer the ability to trade for advertising, travel, merchandise, and other services, to maximize campaigns by monetizing unsold rooms/inventory to use as currency to fund marketing. ITM is the recognized leader in hotel promotions and barter. Find out how ITM can expand your buying power and deliver increased revenue and greater profitability.
ITM's unique media relationships offer the ability to trade for advertising, travel, merchandise, and other services, to maximize campaigns by monetizing unsold rooms/inventory to use as currency to fund marketing. ITM is the recognized leader in hotel promotions and barter. Find out how ITM can expand your buying power and deliver increased revenue and greater profitability.
Services
Comprised of hospitality industry professionals, ITM's Executive Team has extensive experience in sales, marketing and strategic media planning and buying. Their experience includes working worldwide including luxury, lifestyle, and small chain properties.
As Founder and President of Innovative Travel Marketing (ITM), launched in 1992, Jody Merl created the only media planning and buying company for the hospitality and travel sector using barter as a financial tool.
As Founder and President of Innovative Travel Marketing (ITM), launched in 1992, Jody Merl created the only media planning and buying company for the hospitality and travel sector using barter as a financial tool.
ITM's award winning media planning and buying team delivers the highest level of personalized service, expertise and buying clout to maximize reach and profit. Our senior account management team have exceptional knowledge and unique media relationships to give your buy a competitive edge. ITM is the "go to" agency for clients that want added value promotions and the ability to use barter to stretch the budget.
ITM offers their clients a competitive advantage. ITM's professional media buying department delivers strategic advertising plans at the most efficient costs to meet specific goals and budgets. Clients receive targeted advertising placements with value-added promotions, as well as current information on industry media trends.
ITM offers an opportunity to trade unused inventory for travel services that include accommodations for individuals, groups and incentives at some of the most prestigious hotels and resorts throughout the world. As an added benefit, trade credit at hotels generates additional cash revenue from guests who use hotel services as well as potential repeat business.
Barter expands buying power. It is successfully used by hotels, airlines, governments, Fortune 500 companies and privately-held enterprises to maximize the value of excess inventory. It is a viable and proven financial tool that facilitates the exchange of unsold assets to save money for valuable goods and services.
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