Most small and medium sized companies don't take full advantage of digital marketing because they can't afford a full-time specialist with the technical depth to be effective. Hiring an internet marketing consultant allows any company to have a an in-house digital expert. Your internet marketing consultant becomes part of your team without the overhead of an employee and can be used on an "as needed" basis.
You know your market. You have your goals. And you know that the digital ecosystem is critical to reaching your market and attaining your goals. But when you sit down with designers and developers, do you have the technical knowledge to judge there advice? In today's complicated digital world, you need a team.
You know your market. You have your goals. And you know that the digital ecosystem is critical to reaching your market and attaining your goals. But when you sit down with designers and developers, do you have the technical knowledge to judge there advice? In today's complicated digital world, you need a team.
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Successful Companies align customer acquisitions costs (CAC) with the Customer lifetime value (CLV). According to Adobe, 8% of customers are repeats, but they represent 40% of sales value. By focusing on post-transaction behavior we can markedly affect the customer acquisition cost (CAC) to customer lifetime value (CLV) ratio: the magic ratio.
The most cost-effective way to run a digital marketing department for small and mid-sized companies is to combine the skills and experience of a digital marketing consultant with labor provided by a paid intern, with supplemental work performed by a graphic designer. Let's be real for a moment. The majority of work to develop and maintain an effective website is pedestrian work: data entry, coding, graphics optimization.
I have a need > Who can meet this need > This link looks likely > Yes, that' fills it, Should I buy? > Can I trust this company? In the following, I will lay out the necessary elements and the explore the relationship between them. If someone comes to your website via a search engine, they already want to buy.
John Wanamaker (1838-1922) opened his Philadelphia men's store in 1861. It grew because he introduced a revolutionary principle: "One price and goods returnable." Prior, prices were set by haggling. With that promise came the innovation of the price tag. Wanamaker introduced the concept that all direct marketers should follow: the money-back guarantee.
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Neal A.
Jan 24, 2018
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