Accountable Digital was formed as PSquared Digital in 2011 founded on the belief that digital marketing should drive business results. We work with large and small companies, with specialized experience in B2B, Financial and Nonprofit industries. Our team maintains dozens of certifications and offers years of digital marketing know-how (dating back to 1993).
There's a tremendous amount of change in this industry and it's easy to get swept up in the buzz. We help you see through the fog and focus on what's important. First and foremost, we focus on your audience. We develop digital programs geared to engage your users however and wherever they are in the digital world.
There's a tremendous amount of change in this industry and it's easy to get swept up in the buzz. We help you see through the fog and focus on what's important. First and foremost, we focus on your audience. We develop digital programs geared to engage your users however and wherever they are in the digital world.
Services
Every day we hear about what's new, the latest digital trend and new ways consumers are learning about products. It can be overwhelming, we make it simple. We have years of experience cutting through the clutter of what you can do in digital marketing to determining what you should do. We'll assess your current strategies and resources and make an informed recommendation of your path forward to business success.
Digital offers media opportunities across an array of platforms, sites and devices - so it's critical to deliver your message to the right audience at the right time. Display (banner) ads build awareness cost effectively with incredible levels of targeting. However, you can and will get direct sales from a display ad - and search helps build awareness.
Purchases generally don't happen the first time a prospect is exposed to your brand. Prospects need nurturing as the flow through the buying cycle, and they want to do it at their own pace based on their own needs. Marketing automation enables the ability to automate and customize interactions to help prospects make informed purchase decisions while easing the burden on sales and marketing teams.
People spend a huge amount of time on social media, but it's an evolving world with an ever changing array of tools and platforms. However, with that said, just because everyone is doing it, doesn't mean it's the right place to run your marketing message. As the centerpiece of social media is human interaction, we look at social opportunities from several different aspects.
There's a general belief that every new medium kills off an old one. However, the reality is that mediums continue to thrive and evolve. Radio didn't replace newspaper, tv didn't replace radio, and texting hasn't replaced email. Particularly in the B2B space, email still provides significant opportunities to reach and engage prospects.
Reviews
Be the first to review Accountable Digital.
Write a Review