Deskey is an independent, woman-owned branding agency specializing in strategy and design to create empathetic brands. We are an inclusive agency that does our best work when employees bring their authentic selves to the job. We seek clients and organizations who share our belief that our creative team's different backgrounds and experiences make your brand more relatable to more people in more places.
We're always excited to work with smart clients, whether they're startups or global icons. Deskey thrives on building strong partnerships with people who also want to make a difference - when we share the same goals, we share the same successes.
We're always excited to work with smart clients, whether they're startups or global icons. Deskey thrives on building strong partnerships with people who also want to make a difference - when we share the same goals, we share the same successes.
Services
In its most powerful form, a corporate brand takes what is intrinsically amazing about your organization and makes it explicit for the world. It becomes a rallying point. It inspires employees and customers alike. Corporate brands set a tone for their people, products and services. A strong corporate brand helps attract the best and brightest employees who, in turn, attract the best and brightest consumers.
There are many triggers to engagement with health and beauty: age, social status, health issues both current and preventative. The challenge is not only to spur trial, but also to bring product cocktailing to regimen - to be the go-to in the consumer's health and beauty routine. With so much medical information (and misinformation) across all media, consumers are doing their own research and taking charge of their own healthcare.
This is some of the hardest work that you do. There are challenges to overcome in trying to connect the values of your nonprofit with the communities you serve. There are gaps to bridge. There is the need for an authentic tone that motivates people to act through inspiration and empowerment rather than guilt or shame.
Parenthood changes everything. This is a highly receptive moment of transition. For today's new parent, design is cost of entry - being smart and hip is in; pastels and branded characters are out. Goods are made to appeal more to mom and dad than baby. And rather than keeping their baby at home, these parents are integrating the little one into their pre-baby lifestyle.
Our pets are a reflection of our values and intent. They make us better humans. They keep us grounded and real. The animals in our lives fill an emotional place, teach responsibility and are part of the family. But not all relationships are the same. Cats are not dogs. Toy dogs are not sporting dogs.
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