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In 1967 in Rochester, NY, there was a small 3 store chain known as Trio Jewelers. These stores were little more than a blending of greeting cards, gifts, and "costume" jewelry. Trio was owned by three gentlemen who were not jewelers, nor were they involved in day to day operations. This long distance ownership resulted in each store doing poorly.

The district manager of Trio, buoyed by the reputation of Jim Iovino's expertise in the handling of several of Rudolph Jewelers' chain locations, recruited him to manage the largest--and poorest functioning-- store located in Ridgemont Plaza in Greece, NY. Jim had been trained by exacting master jewelers and had an inherent love of jewelry and the excitement of helping someone celebrate a life milestone.
Services
Professional Jewelry Inspections - People often don't think about getting jewelry inspected by a professional until it's too late. At Heritage Fine Jewelers, we know that replacing a lost gemstone can be costly, which is why we clean and inspect your jewelry for free. We recommend that you get your jewelry inspected every 6 months to ensure it remains in top condition.
The word carat derives from the word carob, a Mediterranean seed, which has an extremely consistent weight for measuring. The greater the carat weight, the rarer, and more valuable the diamond becomes. Five metric carats weighs exactly 1 gram. Some people want the largest diamond possible.

If size is a priority, we at Heritage Fine Jewelers can help you classify the proper cut, color and clarity to fit your budget economically, and fit your jewelry beautifully.Many of our engagement rings can fit diamonds up to 5.00 carats, but each ring has different size constraints based on its size and the type of setting.
He's more than a master jeweler, Jim is a trained goldsmith who can take your ideas and create your special, unique piece of jewelry. He is sought after. People drive across the state to see and buy diamonds from Jim-Your Diamond Guy. You get the reputation and integrity of a nationally-recognized professional sitting with you for your special purchase.
Alex and Ani's mission is to design products that adorn the body, enlighten the mind, and empower the spirit. Alex and Ani's collections reflect a design aesthetic that celebrates each wearer's unique essence. Owner and designer Carolyn Rafaelian believes it is her life's work to inspire her customers to relish what is unique and authentic about themselves.
Dove's Jewelry Drawing on his passion for architecture and design, Doron Paloma creates unique pieces that push the boundaries of contemporary jewelry. Doron's journey began studying architecture. He received a degree as well as several awards in the field, including the prestigious American Institute of Architects Design Award.
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