Amy McAdams Design
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Amy McAdams Design
More to the point, we are Matt Gonzales and Amy McAdams-Gonzales: a copywriter-designer team with decades of marketing and creative experience. We do branding, campaign development, packaging design, and just about anything else that requires a writer, a designer, or both. In his 1986 treatise "On Bullshit, " philosopher Harry Frankfurt explained the difference between "lies" and "bullshit."

Further, he said, "Bullshit is unavoidable whenever circumstances require someone to talk without knowing what he is talking about." In our experience, marketing (the umbrella under which advertising and PR live) is so mired in Frankfurtian bullshit that just about everyone-agencies and clients-accepts it as a cost of doing business.
Services
We help small and medium-sized businesses and nonprofits with branding, marketing, and advertising projects. We learn all about your business, your audience, your products or services, and your biggest competitors. We work as a team to build a coherent, powerful, and enduring visual and narrative foundation for your brand.
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