The Falk Group Public Relations

Falk Group Communications is a team of professional PR strategists engaged in designing public impact programs and public relations campaigns for mission-driven for-profit companies, Benefit Corporations, non-profit organizations and municipalities.

Our campaigns help companies and organizations gain more than positive financial impact; our work is also geared towards helping organizations do good in their communities and being recognized for that good.We contribute to our clients' success by delivering cost-effective results through marketing communications, traditional and online media, cause marketing, public affairs, investor and donor relations, event planning and issues management.

Gone are the days of relying on press releases and events to build or enhance a brand. The most effective public relations campaigns employ a combination of various tactics - most of them online now - due to social distancing and technological advances.

Social media content delivery, creative online events, proactive media relations, brand journalism and influencer marketing are a few of the tools we harness to tell your story to your targeted audiences.Our supporting services include photography, video production, Run of Show production, podcasts and videos, and bylined articles.

As media systems have evolved and converged, the lines between PR, advertising and marketing have blurred. Communications tactics, which once stood on their own in generating results, now must work together to achieve a common goal. The consumer doesn't care which tactic influenced his or her behavior or purchasing decision Most likely it was a combination of several, timed appropriately with a compelling message.

Dive into your business strategy, consider your target markets, audiences and growth plans. Create a toolbox that includes your logo, tagline, a brand standards manual, and all other written and online communications tools that will help you connect to your target audiences.

Falk Group not only produces the toolbox, but advises on strategic partners, such as charitable partnerships, sponsorships and other community investment strategies that so your organization truly lives its brand identity.We understand that your organization's brand strength is driven not only by your visibility, but by your reputation.

At Falk Group Communications, we work with a variety of business-to-consumer and business-to-business clients, in addition to non-profits, municipalities and school districts. We would welcome the opportunity to work with your organization, too. Breast Cancer Awareness Month - October - presented an opportunity for Vibrant Body Company to generate interest in its new "Clean" Bra line by leveraging media interest in breast health.