Galapagos is a marketing consulting firm that works exclusively with community banks to identify, plan and implement growth strategies. With 20-years' experience, we have the expertise and specialized resources to help you target your best opportunities, create competitive advantage, and position your organization for the long-term profitable growth that you and your shareholders demand.
We deliver distinctive and effective marketing solutions built on specialized analysis, insightful strategy, and effective implementation - exclusively for community banks.
We deliver distinctive and effective marketing solutions built on specialized analysis, insightful strategy, and effective implementation - exclusively for community banks.
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During his visit to the Galapagos Islands in 1835, Charles Darwin observed that how a species survived and became "naturally selected" was based on its ability to leverage its natural capabilities, adapt to its environment, and profit from this change. 160 years later, substitute "Bank organization" for "species" and you'll have the gist of our thinking.
There's no shortage of off-the-shelf bank marketing solutions. And no industry is as eager to copy the successes of competitors. While both approaches can be successful, each comes with unintended consequences: They accelerate commoditization, and ultimately cheapen the community financial institution brand.
The traditional community banking model is facing competitive forces that threaten to make it obsolete. Community financial institutions need to change or risk irrelevance. After working with hundreds of community-based institutions over the past 20 years, we have witnessed what can be successful and have honed an approach based on that insight and experience.
Every year, Galapagos invests heavily in industry research, examining the needs and analyzing the behaviors of the 650,000 customer households in our Community Financial Institution Peer Database. Without it, you won't know why your business matters to the customers and markets you wish to serve. Every business decision you make will risk misdirection of precious resources and undermining of your long-term business goals.
Arriving at a plan that drives your business toward success requires vision, honest self-evaluation and the skillful alignment of resources with opportunity. A major challenge that we see all too often is that community FIs spread their resources too thin - trying to be all things to all people and ending up being not enough to anyone.
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