I'm not new to content creation, by any means. During my days as a typesetting/copywriting/graphic design studio owner, I worked with advertising agencies in Upstate SC. I've written employee handbooks, press releases, ad copy and even ghost-wrote my Grandma Jensen's hardbound book (The Middle Daughter).
For 20 years I described racing action for Cycle News, mostly motocross. The largest promoter in the Southeast got that way partly because of those weekly articles. Now, instead of structured ads and cold emails, we're seeing a technique called 'content marketing'. Basically, it's a strategy that tells a story, of a company, a product, an event, whatever you want to be promoted.
For 20 years I described racing action for Cycle News, mostly motocross. The largest promoter in the Southeast got that way partly because of those weekly articles. Now, instead of structured ads and cold emails, we're seeing a technique called 'content marketing'. Basically, it's a strategy that tells a story, of a company, a product, an event, whatever you want to be promoted.
Reviews (2)
Maple Hill Doodles
Oct 14, 2020
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Barbara has been such an asset to my business. Not only is she honest and fair, she also goes above and beyond. From the big picture to the minute details, I don’t ever worry that she’ll miss anything. Our ranking has improved considerably since she has come on board and I look forward to working with her for years to come!
Fallon Photographic Art Llc
Jun 23, 2019
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