Leading media companies around the world use Mosaic insights to identify the best traditional and digital channels for reaching specific consumer segments. The number one benefit of CRM is the visibility of customers. You must have effective organization, management and monitoring of all sales related activity.
Mosaic is relevant across channels, from direct mail to digital, so you'll find the possibilities are endless when your targeting is consistent. CP-ADS joins advertising billing info with commercially purchased business data into one database. Sales reps now have all of their contact information and customer relationship data in one tool.
Mosaic is relevant across channels, from direct mail to digital, so you'll find the possibilities are endless when your targeting is consistent. CP-ADS joins advertising billing info with commercially purchased business data into one database. Sales reps now have all of their contact information and customer relationship data in one tool.
Services
Marketing Solutions Group is the leading provider of database marketing tools that use Internet technology to equip companies with highly sophisticated database marketing capabilities. Our solutions bring the power of database marketing to all departments of your organization. Our vision to provide clients with manageable, relevant technology allows sales teams time to focus on building and maintaining those personal, face-to-face relationships.
CP-ADS, our flagship product, is a quick and easy tool that gives your team real prospect intelligence. It uniquely joins a newspaper's advertising billing information with commercially purchased business data specific to your market into one searchable database. The ability to join these two disparate systems provides unique prospecting and querying tools that are unlike others, designed specifically for the media industry.
MSG's latest product combines the powerful prospecting data from the CP-ADS system with a world-known, open-sourced CRM tool. Now sales reps have all of their contact information and customer relationship data in one tool. Learn more about the CRM tool with a kick, SugarCRM. Now your prospect and account information neatly sits in one centralized, easy-to-use system accessible anywhere.
The sister product to CP-ADS, MMS works in the same way but using consumer data rather than business data. MMS allows you to target consumers for direct mail, product development and subscription sales. MMS is a tool that offers media companies the ability to easily query consumer data appended with demographic data.
B2C Turn-key is a hands free retention and acquisition program. We analyze your current marketing efforts and provide customized Mosaic based demographic recommendations based on your market and your internal customer system. MSG creates an artwork repository that contains your pre-designed and branded campaign assets.
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Tracy V.
Oct 08, 2019
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