DWS Associates Business Development & Direct Marketing (Direct to Consumer Marketing) Solutions works with clients to develop marketing strategies and programs that drive sales and generate profits. DWS Associates develops B2B and B2C sales and DTC marketing solutions, applications and tools for overall program planning, management, forecasting, analysis, and reporting.
The company also provides consulting services in the following areas: sales management, strategic planning; direct marketing; multi-channel marketing; e-commerce and catalog marketing; database marketing and analytics; digital marketing / social media marketing; telemarketing (inbound and outbound); product development and merchandising; market research and competitive intelligence; and, marketing operations and management.
The company also provides consulting services in the following areas: sales management, strategic planning; direct marketing; multi-channel marketing; e-commerce and catalog marketing; database marketing and analytics; digital marketing / social media marketing; telemarketing (inbound and outbound); product development and merchandising; market research and competitive intelligence; and, marketing operations and management.
Services
What is Marketing Mayhem? In the simplest terms, it is the mindless marketing that has been draining profits, wasting productive energy, and creating strategic and tactical confusion in just about every type of business. Why is this happening? A few specifics are below. Mindless use of technology; Imaginative sterility; Misleading and confusing use of language; Taking customers for granted; Want some examples of what Marketing Mayhem has done?
Life Time Value (LTV): Is a term used to describe the monetary value of a customer (their purchasing) to a company over the customer's lifetime as a customer. Customer lifetime value (CLV), lifetime customer value (LCV), or lifetime value (LTV) is the present value of the future cash flows attributed to the customer relationship.
The Marketing Assessment is a detailed audit of your organization's marketing that gives you an impartial, neutral valuation of your marketing strategies, processes, practices, programs, and operations. It is designed to quickly identify areas of opportunity and problems that are affecting your organization's marketing performance.
Customer acquisition and retention are the life blood of any business and we as marketers and business leaders are on a constant quest to improve both. These are the key elements to sustaining profitable business growth. To improve your efforts, we have created two tools to help you identify your strengths and areas for needed improvement.
Take the customer acquisition proficiency assessment to see how well your organization is doing in developing and executing its customer acquisition marketing plans, programs and activities. Our sales and marketing programs are customer-centric (provide a positive experience before and after the sale).
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