Internet marketing used to mean build a website. And that was it. Today, the online marketplace has moved light years from that. Your web audience comes from many places, and you should be found in those places - Search results and PPC ads, your social media campaigns on Facebook and Twitter, mobile advertising, your local presence like Google Local Display and Yelp and other key listings that help you build a broad and deep online presence and reputation that means more traffic and more clients.
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Technical analysis of your existing website (or, if you are contemplating a new website, technical guidelines for its development). Integration of your website to other Internet "points of presence" (for example Facebook, Twitter, Pinterest, 3rd party blogs, digital news media outlets, etc.). Each of the above "optimization" items could constitute a technical seminar (and in fact they do).
CRO begins with a thorough review of your website and your business goals. The two must be aligned. If there are gaps, initial work will need to be done to get your website to align with your business goals. For example, if your business goal is to increase sales, we would want to examine if your website elements support sales growth.
Content marketing starts with creating interesting, useful and relevant information that will attract and be useful to web visitors. Over time, some visitors will convert to paying clients. Some visitors and clients will become fans and may share your information with others thereby increasing your audience.
What is a backlink? A backlink is a link from someone else's website to your website. Think of a backlink as a vote of confidence that someone thinks that you and your website are relevant and can be trusted. This is good. What is a high quality backlink? Such a backlink comes from a high quality, trustworthy site that is relevant to your website.
Reviews (8)
Michelle Williams
Sep 07, 2019
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Kathy Rehberg Realtor
Aug 18, 2019
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Lee Stauffer
Aug 13, 2019
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Allison Londregan
Jul 30, 2019
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Jesse Brooks
Jun 07, 2019
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Hilary Ann
Jun 07, 2019
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I have never worked with Web Horizon Marketing, but I have worked with Ross Barefoot their head SEO expert and trainer. I have hired him for hourly help and I take a lot of his free SEO webinars. I think he is one of the best in the industry. I have been around since 1999 doing web work, and as graduate of the SEA training academy since 2005 (which Ross is President of). Ross continually blows me away with his knowledge, expertise and professionalism. Plus he has a great sense of humor. He is always up-to-date with the latest SEO changes, which is not easy in the fast-changing industry of SEO.
Ron Rehberg
May 20, 2019
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Jason Cromwell
Jul 09, 2018
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Horizon Web Marketing have helped us make a huge turnaround in our online presence and lead generation. Their team is highly knowledgeable, they took the time to know and understand our business, and they are focused on driving the right traffic to our website. We have worked with them for over a year now and have seen a complete turnaround not only in the number of leads we received through organic and paid advertising but more importantly the quality of those leads are greatly improved. The team at Horizon continues to produce quality content and make suggestions that help improve our position
