Fundamentals Marketing

If your organization needs marketing and fundraising assistance, or if your development department needs an extra hand, without incurring the cost of additional staffing, fundamenals is here to help. Her past experience includes work for Catholic Charities Maine Refugee and Immigrant Services, Immigrant Legal Advocacy Project, Community Housing of Maine, Protestant Hospital Ministries, and Central Africa Vision.

Branding is the image your organization conveys. Simply put, your brand is your promise to your followers. It tells them what they can expect from your organization, and it differentiates you from your competitors. Your brand is derived from your mission, and demonstrates how your organization is to be perceived.

A vital element of your Marketing and Fundraising Plan, your website embodies the spirit and soul of your organization. We will develop a memorable website that is specific to your marketing needs. A reader should understand from your Home page and throuout your website the purpose of your organization.

Social media works to spread conversational awareness about your organization, your mission, and your services, provides a showcase for your campaigns and successes and contributes to follower/donor relations and retention. Will it help you raise funding? Not directly. And participation in commercial social media pages, like Facebook and Twitter, is free.

For your appeals campaign to be successful, your donors must be compelled to read your email or direct mail solicitation. At the core of a successful charitable relationship is a nonprofit that has told its story passionately and has inspired giving. Do you know why December is the biggest month for charitable giving.