DIY analytics software has failed marketers, requiring more configuration and management than they have time for and leaving little time to actually generate insights that drive results. In one end-to-end marketing analytics platform, Alight Analytics delivers the insights marketers need to measure, optimize and predict performance - within the first 24 hours data is connected.
Data is always on and ready for analysis in our suite of marketing dashboards that deliver insight into performance across every marketing source and channel. Combine data across your entire offline and online paid media ecosystem into one dashboard for unified insight into performance across all marketing channels.
Data is always on and ready for analysis in our suite of marketing dashboards that deliver insight into performance across every marketing source and channel. Combine data across your entire offline and online paid media ecosystem into one dashboard for unified insight into performance across all marketing channels.
Services
We experienced firsthand just how time-consuming and frustrating it can be when marketing data is out of control. Today, we're one of America's fastest-growing companies, working with some of the nation's biggest brands and most cutting-edge agencies to help them take control of their marketing data, so they can produce richer business insights - faster.
Integrate your marketing data ecosystem with leading CRMs like Salesforce, NetSuite and HubSpot to tell one performance story for the entire marketing and sales funnel. Why build, manage and repair your own martech stack when you can leverage Alight's Analytics-as-a-Service model? Our AaaS model combines an end-to-end analytics platform, ChannelMix, with a team of analytics experts to deliver scalable, sustainable marketing performance insights.
Whether you're connecting to our suite of marketing report templates or performing ad hoc analysis in your own dashboarding tool, ChannelMix delivers fresh marketing KPIs and insights every single day with automated reporting capabilities. Strategic insights to help you plan, execute and target campaigns that maximize leads and ROI.
Data from all your paid marketing channels is automatically captured and unified for analysis in cross channel marketing dashboards built for Tableau and Power BI. Our portfolio of performance dashboards is built specifically for lead gen marketers to plan and execute campaigns that maximize ROI and align to business goals.
Create a single source of truth for the sales and marketing pipeline with a dashboard that connects marketing spend and lead generation to their sales outcomes. ChannelMix bridges the gap between marketing and media platforms and your website's lead forms, unifying performance data across platforms to understand the relationship between media spend and website conversions.
Reviews (1)
Jaspreet Sahota
Apr 25, 2019
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