Cross & Associates
Call now
Call now
Website
Call
Cross and Associates is a full-service accounting firm serving clients throughout the Salt Lake City, Utah area, dedicated to providing our clients with professional, personalized services and guidance in a wide range of financial and business needs. For years, Cross and Associates has been providing quality, personalized financial guidance to local individuals and businesses.

Cross and Associates's expertise ranges from basic tax management and accounting services to more in-depth services. Cross and Associates is one of the leading firms in and throughout Salt Lake City. By combining our expertise, experience and the team mentality of our staff, we assure that every client receives the close analysis and attention they deserve.
Services
From start-ups to established enterprises, businesses rely on accurate and insightful financial information in order to maintain profitability and capitalize on new opportunities.

Cross and Associates' accounting services steer you closer to these goals with accurate record-keeping and reporting as well as support on financial issues such as initial accounting system setup, cost-containment, tax planning, investments, and employee benefit and profit-sharing plans.We can set up financial reports for your view to streamline your business and save your valuable time.
Good cash management can improve a company's liquidity, reduce costs, and increase profitability. Cross and Associates can help you maintain optimal cash flow levels by tracking sources and uses, forecasting, and budgeting accordingly. To a business entity, cash flow is something that can make or break the business' ability to survive.
Whether your needs are corporate or personal, Cross and Associates' professionals can assist you in sorting out the different options available for debt management and financing that will lower your payments and/or reduce the total amount of interest paid. Re-balancing your debts can also result in tax deduction savings.
Your business entity has a large impact on your taxes and other liabilities. From your company's inception through its growth and development, Cross and Associates can advise you on choosing an entity type and later restructuring if advantageous. With our knowledge and expertise, you will always be receiving the most advantageous entity type for the functions your business performs.
Effective estate and trust planning can ensure financial security for loved ones. For businesses, it can maintain a smooth succession of ownership. Cross and Associates' role is to help you navigate the complex and shifting tax laws to facilitate the transfer of assets and minimize the tax liability of your beneficiaries.
Reviews (6)
Dan Turchenko
Dan Turchenko
Dec 14, 2021
Report
Critical: Value
No complaints about the filing of my 2020 income taxes but many complaints about not returning my questions or emails. Most egregiously, they charged me $250 just to write a one-paragraph explanation letter to a mortage underwriter simply stating that I was employed, oh and they did that wrong and we had to ask for redos. Beware!
Quentin B. Smith
Quentin B. Smith
Nov 13, 2021
Report
Do not use. I first filed my taxes with Cross and Associates in 2019. I spent the entire year donating to charity, going to school for the deductions, and running a company. They overlooked all of that and filed my earnings using the standard deductions. I was more than disappointed. On top of that, after I had paid for this undermining service, I received another clients tax information in the folder that they handed me. Very unprofessional!
I gave them the benefit of the doubt and decided to file with them the following year. I gave them the itemized deductions, vehicle write offs and very clear
Katherine Rasmussen
Katherine Rasmussen
Feb 28, 2021
Report
My immediate family members have all been going to C&A for years. We have been working specifically with Jay who is personable, professional, and has been a huge help to us when we have had financial concerns and/or questions. I would recommend this CPA firm to anyone.
Kristee Martell
Kristee Martell
Nov 29, 2019
Report
I've been using Cross and Associates for my taxes and payroll for almost a year now. My taxes were done with ease and payroll is seamless. The employees are all professional and thorough. Jay, my accountant, is amazing. I recommend Cross and Associates to all my friends and family.
Irwin Laroza
Irwin Laroza
Aug 07, 2018
Report
I've been with Cross & Associates for over 5 years and they have been great to work with. They seem to be always available and very informative.
Pamela Spier
Pamela Spier
Jun 05, 2018
Report
Make sure you get everything promised in writing. I was quoted a price to bring our books to QB online and it exceeded the amount and the job was never completed. I felt they should refund some of our money since I had to hire someone else to do the exact same thing but when I tried to discuss it with Simon he was very rude and unprofessional. He had to get Josh on the phone and after going around and around in circles he still wouldn't refund at least some of our money for not completing the work they were hired to do.