Sellective Selling LLC, was established in 2001 and is dedicated to improving sales and marketing performance resulting in increased profit. Our efforts are directed at small to medium sized businesses. Sellective Selling works closely with its clients to provide appropriate support measures to sustain those efforts at maximum long term profitability and owner satisfaction.
The SS approach is guided by the development of a unique statement of each client's core capabilities - the Concept - that positions the client in their market to gain more market share at higher prices and profit. The Concept is an umbrella statement that positions your company, defines who you are, what you do and the benefits of doing business with you.
The SS approach is guided by the development of a unique statement of each client's core capabilities - the Concept - that positions the client in their market to gain more market share at higher prices and profit. The Concept is an umbrella statement that positions your company, defines who you are, what you do and the benefits of doing business with you.
Services
As President and founder of SellectiveSelling, Dick Johnson brings over 30 years expertise in business development, strategic planning, marketing, and sales to solving client problems.
Mr. Johnson's previous positions include: Executive Vice President, Altus Group, a Marketing Communication company, Vice President Marketing and Sales, Cytometrics, a medical device company, Senior Vice President of Marketing and Sales for Nemschoff Chairs, a manufacturer of health care furniture; Vice President of Marketing at the American Hospital Association, and Regional Manager, National Accounts, for the DuPont Company, where he oversaw national marketing and sales efforts for the firm's radiology, laboratory diagnostics, nuclear medicine, and pharmacy products.
Mr. Johnson's previous positions include: Executive Vice President, Altus Group, a Marketing Communication company, Vice President Marketing and Sales, Cytometrics, a medical device company, Senior Vice President of Marketing and Sales for Nemschoff Chairs, a manufacturer of health care furniture; Vice President of Marketing at the American Hospital Association, and Regional Manager, National Accounts, for the DuPont Company, where he oversaw national marketing and sales efforts for the firm's radiology, laboratory diagnostics, nuclear medicine, and pharmacy products.
SellectiveSelling is general management consultancy specializing in revenue enhancement and the consequent potential to improve operations and profit. Our guiding principle is that every organization must have a core concept that defines its purpose and, in successful organizations, differentiates it from other organizations.
An initial no-cost, no-obligation meeting to survey the issues in broad terms and mutually decide if the SellectiveSelling approach is right for the client. An extensive analysis to define problems, opportunities and to identify changes necessary to solve and capitalize on them. Includes confidential interviews with company personnel, review of all marketing and sales collateral and other internal data.
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