We understand how to market CPAs, from the smallest to the largest firms, as few others do! On a monthly retainer contract (non-employee) basis, we provide hands-on management and implementation of your marketing objectives, at a fraction of the cost of a full-time employee. This is as an alternative or supplement to an internal marketing department.
Through our unique process, clients are able to be improve the effectiveness of their marketing efforts, while appropriately managing the use of human and financial resources. Our goal is to help you work smarter, not harder. Training, personal coaching, partner retreats, business development meetings, tracking systems, and more!
Through our unique process, clients are able to be improve the effectiveness of their marketing efforts, while appropriately managing the use of human and financial resources. Our goal is to help you work smarter, not harder. Training, personal coaching, partner retreats, business development meetings, tracking systems, and more!
Services
The Specialists in CPA Marketing, founded 1991, provides full-service marketing support for CPA firms, either as your "Part-Time Director of Marketing" (outsourced marketing department) or Project-Oriented services (Marketing Planning & Analysis, Business Development, Branding & Positioning, Digital Marketing, Advertising & Marketing Materials, and Public Relations & Publicity).
Kevin W. Brown, M.B.A. is known as a leading-edge expert in the field of CPA firm marketing. From the beginning of his firm, Kevin developed many new, innovative concepts and techniques that are proprietary to his firm, including the unique "Part-Time Director of Marketing" service, which offers his expertise at an affordable rate to firms of all sizes.
Small to mid-size firms may want to hire an experienced, high-level Director of Marketing but cannot afford or justify a full-time person. The Specialists in CPA Marketing provides the answer to this dilemma: high-level expertise at a part-time cost. On a monthly retainer contract (non-employee) basis, we provide hands-on management and implementation of your marketing objectives, at a fraction of the cost of a full-time employee.
Utilizing our decades of experience in business management, The Specialists in CPA Marketing are able to provide a high-level of strategic advice across a broad spectrum of management issues. We have always operated on the basis of "A Business Approach to Marketing". We identify goals upfront, and make sure that there is strategy and business reasoning behind our actions.
If your firm is considering a merger, marketing is obviously a critical area to evaluate for the deal to work. How will you retain clients? What are the best methods to maximize the PR value? How can you effectively combine the unique branding and positioning strengths of each entity? How can you maximize sales opportunities?
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