It was never a conscious decision to work exclusively with clients who excel at what they do. In fact, it had to be pointed out to us by a friend that the projects and services we promote are all. We seem to attract clients who provide beautiful, intelligent or innovative things because we're motivated by the same vision - an urge to do something beyond the ordinary and predictable.
For our clients, it might be a blisteringly fast sports car; or a world-ranking educational establishment; or a hotel of effortless luxury and refinement. For us, it's work that aims to capture the values and inspiration behind those outstanding organisations. So if you're excited by ideas that are clever and attractive, take a look at the following pages.
For our clients, it might be a blisteringly fast sports car; or a world-ranking educational establishment; or a hotel of effortless luxury and refinement. For us, it's work that aims to capture the values and inspiration behind those outstanding organisations. So if you're excited by ideas that are clever and attractive, take a look at the following pages.
Services
With an MSc in Marketing and a keen eye for detail, Ali is an invaluable member of the BAAM team. He creates and manages content for our clients across a range of disciplines including video, motion graphics, written content and social media. Armed with an MSc in Marketing and Advertising, fused together with a solid B2B sales and communication background, Zee is driven by what makes people tick.
Fortunately, we talked them out of a suicidal head-to-head with a wealthier competitor. Instead, we devised a loyalty scheme for stockists which made our client the darling of the industry. So: First we work out what needs to be achieved, then we take a good look at the marketplace. Only when we've identified a gap in the competitive landscape do we start proposing media, let alone coming up with creative ideas.
A brand that fails to move forward can only slide backwards. So we apply to our clients' brands a process of on-going review and evolution, exploiting new techniques as they become available. Social media has provided many such valuable opportunities - and now the growing emphasis upon consumer experience offers many more, especially in the retail world.
It works effortlessly across the burgeoning number of platforms and applications available to the digitally-literate consumer - with one caveat: like every other form of advertising, it has to be more than a bald announcement. To cut through the clutter of the Internet, it has to contain an Idea.
At BAAM, we strive always to be innovative, ingenious, attractive, startling, engaging, amusing - whatever is required to steal a march over our competitors, for the benefit of our clients.It wasn't so long ago that advertising was a tune scored for quite a small ensemble. Now we have, as it were, a symphony orchestra at our disposal: direct mail, print advertising, outdoor, staff motivational programmes, sales promotion, sponsorship.
At BAAM, we strive always to be innovative, ingenious, attractive, startling, engaging, amusing - whatever is required to steal a march over our competitors, for the benefit of our clients.It wasn't so long ago that advertising was a tune scored for quite a small ensemble. Now we have, as it were, a symphony orchestra at our disposal: direct mail, print advertising, outdoor, staff motivational programmes, sales promotion, sponsorship.
In a nutshell, Content Marketing isn't about your brand, your products or your services. It's about your audience. It involves the sharing and creation of online material - videos, blogs, and social media posts - that doesn't explicitly promote anything but instead engages the interest of your target, forging a connection between you which will ultimately result in a purchase.
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Louise Young
Aug 09, 2016
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