Hi, I'm Mike and my job is to help businesses get found online. After 20 years in the digital marketing space I have developed a set of core principles that are the foundation of competing for online market share. A strong website includes search engine optimization and allows for paid advertising to be leveraged to achieve the best possible return on investment.
If you are looking for a ground up digital marketing plan or consultation on how to refine your current digital marketing I can help. I've worked with businesses in most every sector and there are solutions for online marketing success for everyone. Web Feet's digital marketing services are data-driven, customer-focused delivery of marketing messages online.
If you are looking for a ground up digital marketing plan or consultation on how to refine your current digital marketing I can help. I've worked with businesses in most every sector and there are solutions for online marketing success for everyone. Web Feet's digital marketing services are data-driven, customer-focused delivery of marketing messages online.
Services
At that time they were a full service design and marketing firm. Over the years Web Feet has narrowed its focus to the online marketing environment. An early adopter of the World Wide Web's marketing potential, Web Feet has evolved with the web. This gives Web Feet a unique perspective with deep roots in online marketing and a wide perspective of the marketing universe.
Website development in the internet marketing world is a blend of purpose and execution that has clearly defined measurable goals. Your website is one (very important) piece of your marketing puzzle, it is not a stand-alone entity and Web Feet will ensure that it fits seamlessly into your overall marketing framework.
Building a website for marketing is much more than colors, pictures and layout. To be effective as a digital marketing tool a website needs keyword focused content that is presented in a way that engages your ideal client and gets them to become a customer or do whatever else you set as a goal for online success.
This business is in a competitive business sector and their website is an active part of their marketing plan. Each page has unique keyword focused Meta Tags written to engage the user right on the Search Engine Results Page (SERP) and get them to click-through to the website. Good Information Architecture (IA) allows people to seamlessly find what they're looking for, in the real world as well as online.
Internet ads fall into two basic categories: search based (intent) and profile based (programmatic). Each one has its place in a digital marketing plan and should be considered based on the goals of that plan. Generally speaking search/intent ads get better results per ad displayed (impression) where profile/programmatic ads have a greater reach and will be seen by more people.
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