Noesis Marketing
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Whether you lead a middle market company or a small business, or you are a solopreneur, marketing is an important part of growth and success. It's critical to make the connection between sales and marketing to keep your pipeline full. Without continually evaluating your position in the the market, identifying new opportunities or leveraging a cohesive marketing plan, opportunities are lost and sales fall flat.

These can be insurmountable challenges if you don't have a well thought out marketing plan in place. For more than 20 years, Noesis Marketing has been helping businesses reach the next level of success. We recognize that every business is unique. We bring to light strategies based on audience and relevance for your situation, and implement them for you.
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Noesis Marketing was established to provide businesses with marketing expertise that they may not have available to them but that they require in order to grow their business. Noesis Marketing has helped all types of businesses grow utilizing tailored marketing strategies. My career has provided unique experiences and skills that help my clients achieve better outcomes.
Our mission is to develop and execute marketing strategies to attract and acquire a clearly defined audience and drive profitable client action. Your goals, your target audience and your value proposition, among many factors, help determine what marketing strategies are best for your business. Bring clarity to customer personas, value proposition, competitive positioning and branding.
The top challenges facing Middle Market companies are growing revenue, increasing profit, and managing and sustaining the "right growth" to optimize their business model. In addition, middle market companies lack the resources of larger firms, while operating under greater competitive pressure. For these companies it is important to focus on achieving stability and increasing their customer base driving profits at a more steady pace.
Lack of funds - While most larger companies have enough cash flow to keep up with payroll and keep the lights on, small businesses are often in a less stable situation. It's of the utmost importance that your cashflow is dependent on one or a few big clients. Lack of time - You are the one responsible for executing business plans and winning new business, but you might also be answering the phones, filing the paperwork, and dealing with vendors.
A Solopreneur is the "chief pot and bottle washer". They do a little bit of everything every day. A day in the life of a solopreneur might include making sales calls, marketing to prospects, accounting, delivering their product or service to customers plus dozens of other things. Marketing for solopreneurs is difficult because it's hard to find enough time to manage your business, let alone to consider bringing in new customers.
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