After 25 years of hands-on experience with market-mix modeling and over 200 cases, I would like to share some commonalities that I have found about marketing effectiveness across all of these cases. Another 60 to 70 percent of spending occurs on marketing initiatives where the marketer significantly under invests.
In other words, much more spending should have occurred; and opportunity was missed in driving even more revenue and ROI. The real opportunity and value of marketing-mix modeling comes via optimization of your marketing spending, which Bottom-Line Analytics does for all clients. So what are the benefits could you expect from doing marketing mix modeling?
In other words, much more spending should have occurred; and opportunity was missed in driving even more revenue and ROI. The real opportunity and value of marketing-mix modeling comes via optimization of your marketing spending, which Bottom-Line Analytics does for all clients. So what are the benefits could you expect from doing marketing mix modeling?
Services
Michael brings 30 years of direct experience in marketing analytics both on the client and consulting side. On the former, Michael has worked for Coca-Cola, Kraft Foods, Kellogg's and Fisher-Price. He has also consulted with such blue-chip firms as AT&T, McDonald's, Coca-Cola, Hyatt Corp., L'Oreal, FedEx and more recently Starbucks.
Bottom-Line Analytics Global is a full-service marketing analytics agency with offices in the USA and UK (Manchester). 2. Providing a ground-breaking solution to measuring and monetizing the impact of social media on brand performance. 4. Developing a complete quantification of the impact of digital and traditional media and the interactions between them.
In most markets, sales are driven by a range of factors, such as the price, promotions, advertising and distribution amongst others. Marketing mix models measure the sales impact of multi-channel marketing campaigns, quantifying their effectiveness and return on investment (ROI). At BLA we address the tough business questions that reflect the ever changing media landscape.
Valuing customer needs through a personalised offering has long been the way to increase customer loyalty, marketing response and by extension sales. At BLA, we are able to apply a range of statistical methods to identify and understand the varying groups of customer that exist. Marketers and researchers can draw upon these insights and create content that better resonates with their target market.
Forecasting the size of the market for your products is crucial in creating a marketing strategy that will drive sales performance. At Bottom-Line Analytics, we use causal modelling to forecast the size of your market either by volume or value. At Bottom-Line Analytics, we use the 'Fan Chart' to display the future uncertainty around forecasts.
Reviews
Be the first to review Bottom Line Analytics.
Write a Review
