Sensor Tower Acquires Pathmatics, Scaling Trusted and Actionable Insights For the Digital Economy. Born in the digital age, Pathmatics is THE digital marketing intelligence platform that helps answer your digital advertising questions across: Facebook, Instagram, YouTube, display, mobile, video and Twitter.
Pathmatics provides the what, when, where, who, and how brands advertise - changing the way marketers win in digital. I've used a handful of ad intelligence tools over the past few years and Pathmatics is by far the best. It's design is clean, the data is easy to understand, and the people are awesome.
Pathmatics provides the what, when, where, who, and how brands advertise - changing the way marketers win in digital. I've used a handful of ad intelligence tools over the past few years and Pathmatics is by far the best. It's design is clean, the data is easy to understand, and the people are awesome.
Services
Driven to bring transparency and accountability to digital marketing - Pathmatics turns the world's marketing data intelligence into actionable insights - changing the way agencies, brands, and publishers win. Headquartered in Santa Monica, California, we enjoy surfing, sunshine, our pets, and game nights.
Data is gathered in nearly half the time, leaving more time for analyzing results and collaborating with clients. With Explorer, Booyah user adoption significantly increased, enabling more team members to gain insights quickly and provide immediate value for their clients. Over 250 of our amazing users voted us easiest marketing software to use and gave us 4.2 out of 5 starts on G2Crowd.
Thousands of users around the globe rely on Pathmatics' marketing intelligence tools to make smarter digital marketing decisions. Pathmatics is the first tool we use to understand marketplace trends, competitive spend, and budget allocation. Using Explorer has helped us strengthen our client relationships and tangible results that truly move the needle for their brand.
Pathmatics partners with Kantar Media by bringing exclusive Facebook transparency to the world's largest brands and agencies. Our market intelligence is available in Kantar Media's Stradegy, DirectHeat, Political Ad Intelligence, AdScope and Ad Insights products. Pathmatics digital insights power the Mintel Comperemedia competitive intelligence platform.
Pathmatics was a big component of how I viewed the landscape and how I addressed the strategy in the RFP processes, and we won the RFP because of our overall strategy. It played a dramatic role in landing a very large new client that represents over half of our paid team's revenue for the year. With data now integrated with other datasets they can deliver a more complete analysis of their clients' marketing efforts.
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