Aloft Group
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Aloft Group
Samsung's AMOLED screen technology is considered to be the best in the world - from the color gamut, to contrast, to backlit screen usage. They wanted to promote their screen technology to the up and coming Chinese mobile phone market.

To differentiate their brand and create a new, simplified story linked to a clear vision, GE Healthcare partnered with Brandigo to develop a new brand story focused on the emerging world of Precision Health and apply that story to their Life Sciences division.Every organization we partner with is setting out on their own unique amazing journey and Brandigo's capabilities are aligned with every step of the way.
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With our offices in the US and Shanghai, China, we have an established footprint in the world's biggest markets. Passionate about marketing, the Brandigo team is a collective of thinkers and doers. We are experts in research-driven brand strategy, marketing-led business growth campaigns and all things China marketing.
Brandigo's potent blend of talent, insight, creativity and action stands out in all services we offer. From understanding the overall health and equity of your brand versus your competitive set to measuring the brand attributes and marketing messages most likely to inspire your target audiences to choose you, Brandigo executes deep research that allows you to build buyer personas rooted in data and make brand decisions with confidence.
We inspire action & feeling. We reach Chinese customers of top global brands in both consumer and B2B industries through the most effective channels. We do this through creative, effective marketing communications campaigns based on measurable data, customer insights, and the smart use of technology and modern media.
Marketing efforts often fail to produce their desired outcomes because agencies and in-house teams haven't invested in understanding the authentic desires of customers. So, the expensive messaging and content that is produced simply misses the mark. Brandigo solves this problem by blending proprietary customer research, data science and creative thinking in what we call Data-Conscience Brand Strategy.
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