Advanced Customer Analytics is a unique marketing research consultancy. We integrate advanced statistical analysis with an in-depth understanding of purchase motivations and marketing techniques. Within the marketing and survey research realm, we provide research design consulting and advanced statistical analysis, focusing primarily on the customer experience, customer segmentation and brand health.
Depending upon your needs, we can provide consultation anywhere on the path from study inception to derivation of insight and direction from study findings. As needed, we work in customer relationship management (CRM) and customer experience management (CEM) programs.
Depending upon your needs, we can provide consultation anywhere on the path from study inception to derivation of insight and direction from study findings. As needed, we work in customer relationship management (CRM) and customer experience management (CEM) programs.
Services
Morris Wilburn is the founder and principal of Advanced Customer Analytics. He has over 25 years of professional experience performing advanced statistical analyses, working in the areas of the customer experience, market segmentation, brand, new product development and pricing. He has conducted studies in over 40 countries, in industries ranging from surf boards to helicopters, and from financial services to service on Alaska cruises.
Our perspective on the customer experience is comprehensive. It encompasses both cognitive (rational) and affective (emotional) aspects of the experience. Historically, customer satisfaction studies have focused on rational characteristics of the product or service (e.g., responsiveness in the case of service).
Individual buyers differ in many ways that are relevant to you - what they desire from the product, purchase channel used, exposure to marketing communication channels and product information channels, spending level in the product category, perceptions of the brands in the market, etc. Division of the market into distinct groups (segments) of buyers that differ in ways relevant to you.
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