With results-oriented marketing and PR campaigns designed to increase your opportunities for engagement and elevate your brand. Most organizations don't plan to fail, yet many fail to plan, especially when it comes to marketing. Before you can tell customers what you sell-and have them accept your invitation to purchase-they need to know who you are.
Branding defines your message and makes it consistent across all touch points. Have you ever been frustrated by websites where the copy didn't seem to make sense, or tell you what you needed? Where it was filled with buzzwords and no substance? Don't let that site be yours. Are you a business owner or sales leader who also does marketing part-time, when you finish other tasks?
Branding defines your message and makes it consistent across all touch points. Have you ever been frustrated by websites where the copy didn't seem to make sense, or tell you what you needed? Where it was filled with buzzwords and no substance? Don't let that site be yours. Are you a business owner or sales leader who also does marketing part-time, when you finish other tasks?
Services
Rather than hand you a standard proposal with a fixed monthly retainer, our approach to client engagement is somewhat different. We start off each new customer with a messaging strategy session where we help you crystallize your marketing messages and set the stage for successful marketing efforts that are well aligned with your business development and organizational objectives.
Michael Mackenzie Communications provides marketing and public relations services to companies that don't want or need to employ a full-time marketing director. We also support big firms who find themselves overloaded with corporate objectives but lack the senior staff to build the strategies and implement the tactics necessary to reach revenue goals.
Marketing can be a huge investment on the part of your organization as well as a huge asset when done right - yet so many organizations take a lackadaisical, shoot from the hip approach to their spend, often falling prey to so-called short skirt syndrome, and buying the latest marketing solution without concern for whether it is an organizational fit.
We understand that if you had the skillset and in-house resources to effectively conduct your own marketing efforts, you wouldn't have engaged us to begin with. That's why we're here, at every turn, to help "drive the bus" and keep your marketing activities moving forward.
After our initial Messaging Strategy Session with new clients, we conduct a granular evaluation of each proposed activity, realizing that you may be best served by handling certain things internally, outsourcing others to our team and pushing lower priorities or more complex tasks to a later date.
After our initial Messaging Strategy Session with new clients, we conduct a granular evaluation of each proposed activity, realizing that you may be best served by handling certain things internally, outsourcing others to our team and pushing lower priorities or more complex tasks to a later date.
National media results don't require the services of a NYC-based agency or their fat retainer. Public relations can be a highly effective tool for getting the word out about the success and services of even the smallest business.
With careful, proactive planning and a regular news stream, we've secured placements for our B2B and B2C clients in print, online and broadcast (TV and radio) communications outlets throughout the southeast and around the globe.If getting the word out is part of your overall sales and marketing strategy, we can help.
With careful, proactive planning and a regular news stream, we've secured placements for our B2B and B2C clients in print, online and broadcast (TV and radio) communications outlets throughout the southeast and around the globe.If getting the word out is part of your overall sales and marketing strategy, we can help.
Reviews (1)
Loraine M. DiSalvo
Jul 02, 2018
Report
I've known Jennifer Koon for a long time now, and my firm has used her company, Michael Mackenzie Communications, for years for our marketing services. They've been invaluable, and I've recommended them to many, many, others. They've helped us update our website (twice now), make sure our newsletters, news alerts, and blog posts are getting written and published in a reasonably timely manner (we write the content ourselves, but they are GREAT at pushing us to get it done and helping us come up with eye-catching headlines), work on our social media presence, and do many other things. While we are
