We help ambitious health, wellness, and lifestyle brands grow faster through the power of digital-first marketing. We help ambitious health, wellness, and lifestyle brands grow faster through the power of digital marketing. Full funnel media planning, buying and management from paid search, display, social media and native.
We provide insights and marketing strategies that bring clarity to the path to achieving your goals. We build websites that inspire engagement and action -- they are marketing performance machines. We deliver comprehensive data collection and analysis to help you optimize, improve, and grow. Our case studies are client success stories across health, wellness and lifestyle brands and organizations.
We provide insights and marketing strategies that bring clarity to the path to achieving your goals. We build websites that inspire engagement and action -- they are marketing performance machines. We deliver comprehensive data collection and analysis to help you optimize, improve, and grow. Our case studies are client success stories across health, wellness and lifestyle brands and organizations.
Services
We are "digital-first" marketers passionate about supporting the well-being of people served through our health, wellness, and lifestyle clients. Your audience doesn't consciously segment their media consumption by "traditional" and "digital" channels. That's marketing-speak. However, their behavior tells us they do.
We are a team of marketers, analysts, technicians, creatives, and adventurers who are passionate about the success of our health, wellness, and lifestyle clients. We hire people that know how to get the job done and we actively work to create a culture where employees feel valued and trust we have their back.
We didn't invent marketing, but over time we have refined our proven Marketing Success Framework that helps guide the path to achieving client growth. We'll use it from our very first conversation and revisit it often as we take the journey together in accomplishing your goals. Clearly articulated business goals are the mile-markers of your brand ambitions and our true north.
A Growth Opportunity Analysis (GOA) from Parallel Path begins with a deep dive into your current digital marketing efforts and the external digital marketplace, revealing opportunities and specific recommendations for achieving your goals. Opportunities to maximize growth, effectiveness, and efficiencies come in many customized forms.
Paid media - display ads, video ads, paid search, native ads and other performance media - reach your audience with relevant and impactful messages that amplify audience traction towards your goals. A data-driven and human-centric paid media strategy is vital to digital marketing success. You can think of paid media as a giant machine.
Reviews (1)
Faith Kiss
Sep 14, 2021
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