There is a method for composing marketing success. It is hard work and common sense, formula and fundamental, patience and perseverance, number-crunching and creativity. As your CMO, our role is to provide the methodology, drive the process expeditiously forward and to ensure precise execution. We employ time-tested methodologies armed with the latest technologies.
Every step is designed with the end in mind, to help our clients Achieve More. We study your business; its strengths, weaknesses, opportunities and threats. CMO brings to the table the objectivity, experience and expertise necessary to uncover and interpret the right information, and then uses this information as the foundation for subsequent recommendations, decisions and actions.
Every step is designed with the end in mind, to help our clients Achieve More. We study your business; its strengths, weaknesses, opportunities and threats. CMO brings to the table the objectivity, experience and expertise necessary to uncover and interpret the right information, and then uses this information as the foundation for subsequent recommendations, decisions and actions.
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Marketing is equal measures art and science. Success is found in the application of the right tactics, at the right time, in a composition that is uniquely yours. CMO understands each marketing function, its capabilities and limitations. We value research and hard work. We deliver the insight to deploy marketing assets to maximum effectiveness.
I founded CMO to fill a void that exists in many organizations: C-level strategic marketing expertise. Often times B2B organizations, whether led by one visionary CEO or the culmination of powerful executive teams, overlook the positive outcomes that can be realized when marketing is present in the board room.
Clients of CMO are typically growth-focused B2B companies. Our clients tend to have lean internal marketing resources and are in need of senior-level, results-driven, marketing expertise. The CMO team has considerable experience with technology firms as well as economic development and public outreach programs.
As a result of a series of organizational changes - acquisition, buyouts and mergers - Aptiv Technology Partners was a 25-year-old company with no brand recognition. When CMO was hired, the company was owned by Proxicom.
While the Proxicom name was well-known within the Internet community, it had little recognition in the healthcare market, where the Aptiv organization had been operating, under former names, to provide healthcare IT consulting services.When sale of the Proxicom organization required a rebranding of the healthcare division, within a six-month time frame, CMO set to work to rename and rebrand the company.
While the Proxicom name was well-known within the Internet community, it had little recognition in the healthcare market, where the Aptiv organization had been operating, under former names, to provide healthcare IT consulting services.When sale of the Proxicom organization required a rebranding of the healthcare division, within a six-month time frame, CMO set to work to rename and rebrand the company.
When CMO met CICAT (pronounced "see-cat") Networks, the company was the "best kept secret" in the field of broadband network implementation. Highly respected by those who knew them, CICAT simply lacked name recognition in the broader marketplace.
In fact, the company was in the enviable position of gaining much of its new business through referrals, had been in business longer than most of its competitors and sustained growth and profitability over the years.However, the growing marketplace was attracting more and more competition from both new firms and from large, established companies seeking to expand into new markets.
In fact, the company was in the enviable position of gaining much of its new business through referrals, had been in business longer than most of its competitors and sustained growth and profitability over the years.However, the growing marketplace was attracting more and more competition from both new firms and from large, established companies seeking to expand into new markets.
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