Susan Getgood
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Susan Getgood
GetGood Strategic Marketing helps organizations build brands and drive revenue with customer-centric marketing strategies that engage the consumer, build community, enhance loyalty and drive purchase. We connect you with the audiences that love you through compelling storytelling, authentic influencer endorsement and marketing strategies that tap into the passion customers have for products and services that address their needs.

Marketing Strategy Development and Execution - We can help you develop your marketing strategy soup to nuts, or simply pitch in to help with execution. We have particular expertise in content marketing, influencer engagement, thought leadership programs, digital and native advertising, branded content, social media, direct/email marketing, collateral development, event marketing, customer insights, FTC compliance and performance analytics.
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I currently serve as Vice President of Ad Product Marketing & Advertiser Services at SHE Media (formerly SheKnows Media). In this role, I lead our strategic sales planning, client services, influencer marketing and virtual events teams as well as new product and performance marketing initiatives across our digital, influencer and social media businesses.
I would love to speak to your group, conference or staff. I cover a wide range of topics, but mostly centering around the most effective ways to use social media, influencer marketing, native advertising and branded content in the marketing strategy. I love talking about measurement and best practices for influencer marketing, for both brands and influencers.
In addition to strategic counsel, program execution and performance audits, GetGood Strategic Marketing offers full-day hands-on workshops that can get your team pointed in the right marketing direction. Sometimes, these sessions turn into longer term engagements; others, your team has what it needs to run with it on their own.
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