Working Planet efficiently ties leads, customers and dollars back to the marketing initiative that created them through Closed-Loop Marketing. We manage the cost based on the projected result in profits through the entirety of sales cycle and LTV. We model the value of digital advertising as it relates to revenue and profit.
We use that knowledge to power the daily management of Search, Content, Display, Social, and Retargeting campaigns to profitability. Since 2003, we have been proving that custom data-driven solutions based on our clients' revenue streams, business models and goals yield more profitable results.
We use that knowledge to power the daily management of Search, Content, Display, Social, and Retargeting campaigns to profitability. Since 2003, we have been proving that custom data-driven solutions based on our clients' revenue streams, business models and goals yield more profitable results.
Services
Our success with managing millions of dollars in ad spend profitably for our clients is attributed to our unique, highly developed quantitative approach. As an Advanced Marketing Optimization firm, we fuse strategic consulting, data analysis and modeling, and high-impact implementation of online marketing management to meet our clients' goals through personalized, tactical execution based entirely on their needs.
For more than a decade, Working Planet has been at the forefront of profit-driven search engine marketing and optimization. We continue to develop new and effective techniques to help businesses get the most efficient and profitable results from their digital campaigns. Soren Ryherd and Vida Jakabhazy founded Working Planet in 2003.
Part strategic consultant, part data analyst, part SEM, all focused on our goal of enhancing your bottom line. Our philosophy is driven by one goal: maximizing your profitability. Our digital advertising services are custom fit to your organization to address your specific profitability needs. We aren't interested in just getting you additional sales or leads, we're driven by adding dollars to your bottom line.
Your revenue and profit numbers should run your marketing program, not the other way around. How effective is your advertising? We believe this question can only be answered in the context of revenue and profit. We do the hard work of connecting the dots all the way from advertising to profitability to make smart decisions about the daily management of online advertising.
Our predictive models allow us to focus on the outcomes that matter: actions that drive revenue and profit. Core to Profit-Driven Marketing is Predictive Modeling, which looks to connect today's marketing investment to the future creation of value.
Our ability to closely predict revenue and profitability based on today's landscape and your current investment, allows us to substantially reduce the risk in your marketing program using our custom Dynamic Pricing Models for digital media to meet your ROI goals.Our custom Predictive Models allow us to reliably forecast revenue and profits from impressions and clicks with the finest granularity: at the keyword level.
Our ability to closely predict revenue and profitability based on today's landscape and your current investment, allows us to substantially reduce the risk in your marketing program using our custom Dynamic Pricing Models for digital media to meet your ROI goals.Our custom Predictive Models allow us to reliably forecast revenue and profits from impressions and clicks with the finest granularity: at the keyword level.
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