Paul Sobel's professional career in the Information Industry spans over 30 years. Throughout his career he has held senior level and top management positions in the areas of data compilation, licensing, acquisition, sales and electronic media. He has successfully built, managed and maintained some of the industries' largest consumer and business databases.
As President and CEO, Paul oversees and manages the firm's daily operations, in addition to setting the strategic direction of the company. In addition, Paul is responsible for the creation, compilation and management of Dataline's Consumer Database of over 240,000,000 individuals as well as the company's Catalog, Publishing and Non-Profit cooperative databases.
As President and CEO, Paul oversees and manages the firm's daily operations, in addition to setting the strategic direction of the company. In addition, Paul is responsible for the creation, compilation and management of Dataline's Consumer Database of over 240,000,000 individuals as well as the company's Catalog, Publishing and Non-Profit cooperative databases.
Services
Dataline is a privately held, growing organization with one of the largest multi-dimensional consumer and business databases in the industry. We are a provider of quality marketing information, digital audiences, and custom modeling and analytic services. Our clients are smart marketers - including major publishers, large financial institutions, major insurers, non-profit organizations and well-known catalogers.
We apply data analytics to convert data into actionable insights for our clients. Dataline employs sophisticated statistical analysis to develop custom models based on our customer's criteria. Our consultative approach and marketing strategy recommendations will assist you in determining your most profitable customers' patterns and connections.
Dataline owns one of the most comprehensive consumer and business database solutions on the market today. Our multi-dimensional database is updated monthly. With close to 300 million customer transactions per month, Dataline's consumer database is a powerful tool that can give insight into your customer's behaviors.
Dataline has leveraged its 240 Million name consumer database and is delivering quality digital audiences with over 500+ online segments. These multi-dimensional data sets are primarily sourced from actual purchasing transactions, lifestyle, behavioral, and demographic data. We have taken Dataline Digital to the next level of sophistication by now offering customized model segments based on client specific data.
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