You can't improve what you don't measure. We help you measure the real impact of your marketing efforts in financial terms and apply learning to drive improvement. Marketing execution is where the rubber meets the road. You can seamlessly deploy our data solutions using our technology resources or we can help you with the deployment.
Strategic understanding is key to this process as it turns intelligence into wisdom. Use our industry experience and marketing know how to help you create a strategy that gets results. Our process starts with an exceptional breadth and depth of actionable data including household- and individual-level demographic, behavioral, and credit data that allows you to reach new customers.
Strategic understanding is key to this process as it turns intelligence into wisdom. Use our industry experience and marketing know how to help you create a strategy that gets results. Our process starts with an exceptional breadth and depth of actionable data including household- and individual-level demographic, behavioral, and credit data that allows you to reach new customers.
Services
It's in our values, it's what we live by. It's why we come to work each day. We exhibit our enthusiasm for our clients by taking an interest in their success, being curious and innovative with our unique solutions and our ability to be flexible and customer-centered. With Altair, you will know that you are first.
There are 328 million consumers in the U.S. - we have information on just about all of them. Our National Consumer Database comprises more than 95% of U.S. households. We have access to all major credit bureaus, we compile New Movers across the nation, and we maintain a national business file. Because our databases are multi-sourced, we get both expanded coverage and better data quality.
Out of 328 million consumers in the U.S., we help you find the right ones at the right time. Remember the old 50/30/20 adage: 50% of campaign success is due to audience selection, 30% to offer, and 20% to creative. Think about it. If you make a great offer with great creative to someone who doesn't need or want your product, you'll fail.
Marketers are awash with data, but many aren't achieving the results they thought their data would provide. We've had the privilege to serve leading marketers in financial services, health care, home services, education, luxury goods, and a handful of other industries. No one needs to explain to us what a basis point is, or a Primary Service Area, or FSED, or Open Enrollment Period.
Direct mail execution for you with mail quantities running from just a few thousand to over a million. The key to success in direct mail-not unlike other media-is targeting the right audience, and no one does a better job than we do. Same day direct mail options to provide timely delivery for you using credit or other triggers.
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