Direct Mail Marketing, Email Marketing, Donor Fundraising and Database Appending can seem like a daunting task. But what if you didn't have to do all of the heavy lifting?. The well documented resurgence of direct mail is largely being driven by the recognition that direct mail, even when created and delivered via old school, offline processes, drives high response rates.
Using transactional data from Bizo and Epsilon, the Direct Marketing Association analyzed direct mail vs email statistics. They found that direct mail averaged a 4.4% response rate, compared to email's average response rate of 0.12%. The DMA (Data Marketing & Analytics) does an annual survey of marketing response rates that many marketers use for benchmarking.
Using transactional data from Bizo and Epsilon, the Direct Marketing Association analyzed direct mail vs email statistics. They found that direct mail averaged a 4.4% response rate, compared to email's average response rate of 0.12%. The DMA (Data Marketing & Analytics) does an annual survey of marketing response rates that many marketers use for benchmarking.
Services
We offer comprehensive consumer and business mailing lists, high quality telephone numbers and excellent email addresses. If you have an existing list we can combine your list with ours and expand your list with additional contact information or identifying demographic, lifestyle and preference data.
March Direct Marketing was founded with the sole purpose of connecting the right products with the right people. Drawing on over 10 years of experience in the list and data industry we know what it takes to make your direct marketing campaign a success. We use the highest quality lists from the most reliable sources to ensure you are communicating with the right people.
DonorSearch can give you in-depth information for new fundraising opportunities for your non-profit. We can also provide target ask amounts based on past philanthropy and wealth, as well as details on every gift, every SEC stock transaction, real estate and more. Our lists will detail the causes and organizations a potential donor supports, as well as whether each donation was made by the donor, the donor and a spouse, or the donor's foundation.
The well documented resurgence of direct mail is largely being driven by the recognition that direct mail, even when created and delivered via old school, offline processes, drives high response rates. Using transactional data from Bizo and Epsilon, the Direct Marketing Association analyzed direct mail vs email statistics.
Ensuring you have the most accurate list is an important component to the success of your direct marketing campaign. Our data append services for phone, email and demographic information uses state-of-the-art software to make certain your information is the most current. Phone append services include adding or verifying phone numbers to an existing name and address.
Reviews (2)
Delus Johnson
Nov 30, 2020
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I have used March Direct Marketing on multiple occasions and I know Craig will always get my mailers out as quick as possible. He even responds to my emails on weekends. If you need direct mail of any type, Craig and March Direct Marketing will get you taken care of. I highly recommend using this company for your direct mail needs. FIVE STARS!!!!
Ruth Andrews
Nov 18, 2017
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