Key Ideas
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Key Ideas
Carlos believes storytelling is the best way organizations and people can move others to action. Through personal pain and spiritual growth, he discovered a passion for storytelling, especially for organizations with a significant social impact. He's interviewed over 1,000 people in his career and has delivered powerful videos that draw in an audience by capitalizing on emotional connection and content.

Since its start 19 years ago, Key Ideas has received 5 Lone Star Emmy nominations. His work has garnered multiple industry awards and garnered the attention of the British Broadcasting Corporation in 2013, which featured a public service announcement produced for St. PJ's Children's Home. He occasionally moonlights as a stand-up comedian, opening once for five-time Emmy award winner and Saturday Night Live alumnus Dennis Miller.
Services
We have already recommended Key Ideas multiple times! Carlos and the staff are always extremely helpful an dour past project turned out really well. Communication during our original project was really strong and made it a smooth experience. Key Ideas was not only easy to work with, but had a great vision for our project, even when we didn't!
We live in a digital world where storytelling through video is a vital tool. As you try to convey your story to others, it can be challenging to simplify all the meaningful, mission-driven, and life-changing work you do to only a couple of minutes. We understand that, and we are here to help you tell your story.
Have you ever found yourself needing to make a vision come to life but not knowing what to do? You have a story to tell and need to create an image that visually communicates your brand, personality, or company's products and services in the best possible way. Still, it can be challenging to simplify that vision.
There is nothing more powerful than your story. No matter your industry, you must effectively communicate your story to be competitive. Developing and executing a cohesive messaging strategy is the foundation of an organization's success. This training will help your organization gain a stronger voice through messaging and communication and prepare you to pivot/respond quickly to changing audience needs.
Reviews (9)
Wave Healthcare
Wave Healthcare
Sep 04, 2021
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Our company provides a very specialized service providing home respiratory care for medically fragile children. When a family comes to us they become a part of OUR FAMILY. Our CEO leads with an authentic heart and has created a culture that is truly rare. We looked to Key Ideas to help us produce our first ABOUT US video and they could not possibly have done a better job of capturing our spirit! Look no further, they are the best.
Megan Legacy
Megan Legacy
Aug 30, 2021
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Carlos and his team at Key Ideas are the best! They have produced a number of super-high quality storytelling videos enabling us to share our mission with the community and our donors. The creative process is very thoughtful, very focused on our strategic goals. I think most powerful, the time they take to really get the story. Carlos deeply connects with those being interviewed to share their stories and journey in a highly dignified way. I highly recommend Key Ideas!
Michelle Jackson
Michelle Jackson
Aug 28, 2021
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Key Ideas has been a great partner to our organization- Human Services Council- and we continue to use them to create quality short films for us. They have really amazing ideas, are very creative, work within our budget, and work with us to develop such great content that has made our organization more professional and able to reach a larger audience. I highly recommend them for groups trying to think outside the box, are looking to engage with creative professionals, and/or are venturing in to creative content for the first time. Carlos and his team are really great to work with.
Cayce Harris
Cayce Harris
Aug 20, 2021
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Positive: Professionalism, Quality, Responsiveness, Value
Key ideas kept us moving on a project with a short timeline and delivered above, beyond and before it was due. They are incredibly professional and know when to listen and when to direct the process so that our goals were accomplished. Would recommend the team to anyone.
Chloe Daniels
Chloe Daniels
Aug 19, 2021
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I absolutely love working with Key Ideas. Carlos and his team are absolute pros. I've hired them at two different companies and have referred them to several more. They're amazing at taking an idea and turning it into something epic that I could've never thought of myself. Even something as seemingly uninteresting as roadway construction, or a medical conference-- Key Ideas has a magical way of creating cinematic videos that really help our organization stand out from the rest.
Veronica Laurel
Veronica Laurel
Sep 06, 2019
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I've worked with Key Ideas for several years on several projects and I can honestly say that Carlos Maestas is the best at helping an organization tell their story. He pushes you to think outside of the box and his creativity comes out beautifully in video. I highly recommend them!
Andrea Salazar
Andrea Salazar
Jan 07, 2019
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They were great to work with. They took time to listen what our goals were for the project. They kept us informed about the process and if any changes needed to be made. They finished the project on time. I highly recommend working with Key Ideas. We won't hesitate to work with them again.
Byron Pfeifer
Byron Pfeifer
Dec 08, 2018
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Key Idea’s creative energy, clearly defined expectations, and overall fun experience created the exact video our audience wanted/needed. The product was exceptional!!
Nan Palmero Mba
Nan Palmero Mba
Nov 30, 2018
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I've had the pleasure and honor to hire Carlos and his talented team at Key Ideas repeatedly. He's a trusted and valued partner for the work that we do. I know that we will receive a top-notch video project completed on-time, on-budget with a great attitude and be better than we dreamed. Call on Key Ideas to deliver for you, they're worth it!