Up to 57% of calls are put or placed on hold. And the majority of callers are left on hold for up to one minute! This can add up to an estimated 3 weeks a year of hold time for your customers according to a survey taken by an independent research company. If you run a business, the way you have your customers spend that time is vital.
There are many advantages to incorporating on hold marketing into your business. It causes your callers less stress and it leaves them with a positive first impression of your business. Whether you want to simply provide good customer service by decreasing perceived hold time, or you want to generate interest in other services you provide, on hold is the only move to make!
There are many advantages to incorporating on hold marketing into your business. It causes your callers less stress and it leaves them with a positive first impression of your business. Whether you want to simply provide good customer service by decreasing perceived hold time, or you want to generate interest in other services you provide, on hold is the only move to make!
Services
The management at Sound marketing Concepts (Patrice Ciccone, Guy Ciccone and Steven Avroch) has over 45 years of On Hold Marketing Experience. In that time we have even more conviction in our original premise that handling On Hold Time well has direct impact on Customer satisfaction, Image and represents a unique opportunity to educate and inform your customers.
While your on hold message is an excellent way to reach your customers, it is important that the voice delivering the message aligns with your company, your product or service, and your customers. We have many voice talents to choose from. Each talent is carefully directed in the reading of each script to ensure the most effective message possible.
Music sets the tone for your on hold program and also indicates change. Your message may remain the same, but when new music is heard, callers pay attention. An effective way to use this is to change the style completely; i.e. go from easy listening to adult contemporary. Music should be tailored to your call audience, not to your personal preference.
The Hybrid 7100 is a solid-state Music On Hold player that can receive a new audio upload via Ethernet connection. This rack mount On Hold player is ideal for applications that require audio distribution over an IP network to multiple locations. For Ethernet applications, new On Hold updates can be uploaded to the device through the customer's Local Area or Wide Area Network (WAN).
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