The Ginerocity team brings realistic, forward-thinking, multi-platform approaches to non-profit animal rescues of all sizes. We are versatile in covering a wide variety of genres and distribution platforms. The agency is involved in working with traditional radio and television broadcast and cable networks; digital platforms and social media.
What makes us different is positive social impact. We provide our clients not only with a results driven approach to their objectives but opportunities to get involved in the communities and city they serve. Ginny brings more than twenty years of marketing, advertising and sales experience from various perspectives to Ginerocity.
What makes us different is positive social impact. We provide our clients not only with a results driven approach to their objectives but opportunities to get involved in the communities and city they serve. Ginny brings more than twenty years of marketing, advertising and sales experience from various perspectives to Ginerocity.
Services
Our branding process involves creating a unique name and image for your rescue or service in the consumers' mind, mainly through multi platform advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal donors, followers and adoptions.
Media planning entails sourcing and selecting optimal media platforms for each rescue. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives. We can't buy fans and we can't schedule our commercials into the consciousness of our fans. Rather, we must speak with clear intent and respect the boundaries of the relationship.
An original piece of creative comprises elements that are rare or surprising, or that move away from the obvious and commonplace. We have never been accused of being common. Our focus is on the uniqueness of the ideas or features contained in the logo or ad. A logo or ad can diverge from norms or experiences by applying unique visual or verbal solutions.
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